Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Drive more sales with Pinterest for WooCommerce

    If Pinterest isn’t already part of your marketing playbook, you’re missing out on an opportunity to tap into a highly-engaged community. Over 250 million users log in each month, actively looking for inspiration and new ideas.  Pinterest for WooCommerce is a new extension that creates a seamless, secure connection between your store and Pinterest. Get…

  • Harness the power of blocks with WooCommerce Bookings Availability

    We’re excited to announce the arrival of WooCommerce Bookings Availability, a new add-on extension for WooCommerce Bookings. A long-time request from users on the ideas board, our team has worked tirelessly over the past few months to make it a reality. We hope this gives Bookings users a new way of marketing their availability while…

  • Prospress joins Automattic to develop WooCommerce Subscriptions

    If you’ve used WooCommerce Subscriptions to sell anything from pet food to nail polish; if you’ve automated your marketing with AutomateWoo; if you’ve tested checkout with Robot Ninja — then you’ve been served by the expertise and passion of the Prospress team. Today we’re excited to announce that Prospress is joining Automattic to work closely…

  • Bookings 1.14.0 – REST API Edition

    Today we’re excited to announce that WooCommerce Bookings 1.14.0 has been released! Release Highlights Bookings 1.14.0 is our second minor release for WooCommerce Bookings in 2019 and our focus for this release was primarily focused on behind the scenes infrastructure improvements to ensure we provide more stability and a faster cadence as we begin to…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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