Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • How to Customize Your Online Store with WooCommerce Blocks

    Customize your store without editing lines of code. Use WooCommerce Blocks to display products, categories, filters, and more – virtually anywhere on your site!

  • AutomateWoo 4.8: New Woo Subscriptions Features, Mailchimp Tags, Performance Improvements and more

    I’m excited to announce version 4.8 of AutomateWoo will be dropping this week! This release is packed with new features and significant performance improvements. Note: If you have developed custom triggers for AutomateWoo, be sure to read the section on Optimizing async events below.

  • Add Powerful New Blocks with WooCommerce 3.8

    WooCommerce 3.8 delivers new WooCommerce Product Blocks and a few enhancements for all store owners, plus new hooks and tweaks for developers. We’ll break it down for you below.   What’s new in 3.8 WooCommerce 3.8 is likely our last minor release of 2019 and should be fully backward compatible with all WooCommerce releases since…

  • AutomateWoo – Refer A Friend 2.5: WhatsApp sharing and more

    Today, we’re excited to release some new features and improvements to the AutomateWoo – Refer A Friend add-on in version 2.5. Share via WhatsApp  Refer A Friend now includes a Share via WhatsApp feature that allows customers to refer their friends quickly via WhatsApp from a mobile or desktop browser. When the integration is enabled…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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