Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooCommerce Admin: A New Central Dashboard for WooCommerce

    Our team is proud to announce a new dashboard for WooCommerce from which store owners can manage and monitor all key reporting metrics. WooCommerce Admin is ready for the world so everyone can start benefiting from new reports, while we continue to build features. This is similar to WooCommerce Product Blocks, which started as a…

  • Performance Improvements in WooCommerce 3.6 to Speed Up Stores

    Alongside the new product blocks available in WooCommerce 3.6, we made a series of performance improvements in the front and back end to speed up performance. Read on to see how these changes will improve both the management and shopping experience on WooCommerce stores.

  • Integrate Content and Commerce with WooCommerce Product Blocks

    Combining content and commerce has long been a benefit of using WooCommerce and WordPress. In WooCommerce 3.6, we are taking this a step further by introducing eight new product blocks that allow insertion of products on any post or page in the store. What this means is store owners are no longer restricted to only…

  • French VAT Fraud Prevention Laws: How to Certify Invoices with WooCommerce

    You may need to have all your invoices and credit notes certified if you’re based in France and have an online store using WooCommerce. You’re probably asking yourself: Why must invoices and credit notes be certified? Do these rules apply to me? How can I ensure I’m in good standing? We have answers.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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