Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Bookings 1.13.0 – Google Sync, Calendar, Settings and more

    Today we’re excited to announce that WooCommerce Bookings 1.13.0 has been released! Release Highlights 1.13.0 will be our first release for WooCommerce Bookings in 2019 and we’ve spent a lot of time focusing this release on quality of life updates to support the store admin experience. Google 2-way sync Google 2-way sync is one of…

  • Try the New WooCommerce Mobile App for Key Metrics, Order Look-Up, and Notifications – Cha-ching!

    Sometimes the best time to check your store isn’t the best time to be at your computer – on a train, in a corridor between meetings, on a beach. Enter the new WooCommerce Mobile App to make store management easier!

  • Pricing options, image swatches, and more have arrived in Product Add-Ons 3.0

    Today we’re excited to announce that WooCommerce Product Add-Ons 3.0.0 has been released! Release Highlights We’ve been listening to your feedback and we’re excited to share with you some new features for WooCommerce Product Add-Ons! We’ve added the ability for you to adjust your pricing strategies with either a flat fee or a percentage (…

  • What’s New in WooCommerce 3.5: REST API v3 and improved email copy

    Since our last minor release in May, we’ve been working on a variety of improvements to WooCommerce: REST API v3 Improved copy for transactional emails To ensure this update is stable, we’ve been doing plenty of testing and QA on our side including a public beta period, unit and integration testing, compatibility testing with our…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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