Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • 5 major takeaways from WooConf 2016

    Between April 6-8, hundreds of store owners, developers, and ninjas descended upon Austin, Texas to do just one thing: eat tacos. Okay, so maybe two things: eat tacos, and celebrate the world’s leading eCommerce platform at the second annual WooCommerce Conference (or as we lovingly call it, WooConf). There’s already been a ton of coverage…

  • Product Vendors 2.0 makes managing vendors simpler

    With the Product Vendors extension for WooCommerce, store owners can instantly transform any shop into a multi-vendor marketplace, complete with multiple vendors, products, and payout settings. With today’s release of Product Vendors version 2.0, we’ve added new features that make running a marketplace site even simpler. From a new vendor sign-up form to built-in per-product…

  • WooConf 2016 is coming: see what’s in store & get your ticket

    Heard about WooConf? We’re excited to be hosting the second ever conference dedicated to all things WooCommerce this April in Austin, TX. WooConf 2014 in San Francisco drew over 300 passionate store owners and developers together. On the back of its success and the feedback from those who joined us, we are creating a platform for our…

  • WooCommerce 2.5: Dashing Dolphin means speed

    It’s a new year and we have a new version of WooCommerce for you. The last version of WooCommerce focused on the onboarding experience to help store owners get up and running quickly. This latest version focuses on getting the store itself to run quickly, and is aptly named Dashing Dolphin. Let’s take a closer look at…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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