Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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It’s here: a simpler way to connect services to your store without leaving WooCommerce
A few weeks ago at WooConf, Matt Mullenweg gave a sneak peek at a project we’ve been excitedly working on. Now, we’re ready to share it with the world. WooCommerce Connect is a big part of our vision for the future of WooCommerce. Right now, Connect has just started alpha testing as a feature extension. If all…
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5 major takeaways from WooConf 2016
Between April 6-8, hundreds of store owners, developers, and ninjas descended upon Austin, Texas to do just one thing: eat tacos. Okay, so maybe two things: eat tacos, and celebrate the world’s leading eCommerce platform at the second annual WooCommerce Conference (or as we lovingly call it, WooConf). There’s already been a ton of coverage…
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Product Vendors 2.0 makes managing vendors simpler
With the Product Vendors extension for WooCommerce, store owners can instantly transform any shop into a multi-vendor marketplace, complete with multiple vendors, products, and payout settings. With today’s release of Product Vendors version 2.0, we’ve added new features that make running a marketplace site even simpler. From a new vendor sign-up form to built-in per-product…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
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Press contact
Please direct all press inquiries to:
press@woocommerce.com
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