Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Bon Appétit, everyone!

    There is no love sincerer than the love of food. George Bernard Shaw, Man and Superman The restaurant industry operates at an incredibly rapid pace. The reason for this is evident; the more covers the restaurant turns over in a single sitting, the more revenue the business brings in. When established brick-and-mortar businesses (such as…

  • Amazon Pay and PayPal go black belt for WooCommerce Conference

    Black belt? That’s correct. We’re proud to announce the first round of sponsors for WooCommerce Conference and, because we love all things Japanese and ninja-like we’re categorizing them by belt. See that one coming? ‘Course you didn’t.

  • WooCommerce Growth Revisited: Four Million and Counting

    It’s that time again, WooCommerce milestone time, WooHoo!  I’m not sure if it’s just me but these milestones are coming around way too quickly. Once upon a time in January 2013, before the bulk of our team began their Woo journeys’, (including myself) a huge party was thrown for 500,000 WooCommerce downloads, after all it…

  • Win a Golden Ticket to #WooConf

    [COMPETITION CLOSED] – winner will be announced on Monday 18 August! They say the best things in life aren’t things but sometimes, they are. We’re giving away a Golden Ticket to WooConference this November including flights, accommodation and admission. Want in?

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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