Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooCommerce 2.2, “Prowling Pangolin”, has arrived

    Today marks the latest milestone in the growth and lifetime of WooCommerce. After months of developing, testing and tweaking (as well as some more testing), the team who brought you Peppy Penguin are proud to present Prowling Pangolin, the latest release of WooCommerce, the world’s fastest growing eCommerce platform. Can we get a woo woo?

  • Charity Hackathon Recap: Video & Photos

    Since we posted a wrap up post about the first do_action( ‘wordpress-charity-hackathon’ ), we have heard from a number of people all over the world who are interested in replicating the idea in their own cities. We will soon have a greater resource online that will assist people with getting their own do_action events going,…

  • Birds In Flight And The Power Of A Remote Working Team

    Do you remember the first time you took note of a flock of birds slipstreaming? And someone explained the way they fly aerodynamically and take turns to head up the V-shape and be carried along by the strength of their fellows? Nature is smart. We can learn a lot from it. No one wants to end up in a…

  • did_action( ‘wordpress-charity-hackathon’ );

    It’s amazing what you can do when you put your mind to it. It’s even more amazing what a group of nearly 50 dedicated, talented and passionate WordPress users can do when they get together to build 9 brand new websites for 9 different charities in 1 day. This past Saturday we played host to…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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