Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Three Important Takeaways From WooCommerce Conference
One of the best pieces of advice I ever received was to spend 30 seconds after every encounter to find that one takeaway. You could be meeting someone new, attending a lecture, or organizing a conference. It isn’t about taking notes it’s about reflecting. By spending time reflecting you force yourself to prioritize information which is something we’re…
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Sensei Content Drip: set the pace your students learn
What’s the best way to learn something? A foreign language, say. We’ll tell you for free it’s not cramming. If you’re thinking it’s more effective to learn a few words and phrases at a time, practice them and let them take root in your long-term memory before moving on – you’re right! When you offer an online…
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Sensei Content Drip: coming very soon
What’s the best way to learn something? A foreign language, say. We’ll tell you for free it’s not cramming. If you’re thinking it’s more effective to learn a few words and phrases at a time, practice them and let them take root in your long-term memory before moving on – you’re right!
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WordCamp San Francisco 2014
It isn’t everyday that WooThemers get see each other face to face. This past weekend a half dozen of us came together to attend WordCamp San Francisco, chat with our customers, and eat some amazing burritos (seriously – they were delicious). In attendance were Bryce, Cobus, Dwain, Danny, Marina, and myself.
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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