Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
-
Storefront Lookbook: volume 1
In the Storefront lookbook we explore different aesthetics you can create using Storefront core and the optional extensions available for purchase. The following designs can be created without touching a single line of code and help demonstrate the creative power that Storefront and it’s suite of extensions provides. In volume 1 we’re looking at the…
-
Nearly 10,000 downloads for Storefront in week one
We don’t plan to do this every week but thought it would be nice to roundup what’s happened in the seven days since we launched Storefront, our free WooCommerce theme. Overall reception has been really positive, in the comments on WooThemes.com, the reviews on WordPress.org and in the larger community. We’ve racked up almost 10,000…
-
WooTrip 2014 Roundup
Remember, remember the month of November 2014? We sure will! It’ll be known for all time as when we hosted our first conference and gathered as a team to hang out and explore San Francisco. A couple of us called it San Fran, but SF forgave us and put flowers in our hair. Hello, SF The Woo team arrived in SF…
-
Say hello to Storefront!
Today we’re proud to announce Storefront, a brand new theme that marks the start of an exciting chapter in the WooThemes adventure! Storefront is a lightweight, flexible, free WooCommerce theme and is available for download right now on WordPress.org.
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
Connect with Woo
"*" indicates required fields