Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Entering the big leagues: WooCommerce at IRCE 2014

    A couple weeks ago the Woo leadership team parted ways at O’Hare after a week of exciting firsts at IRCE in Chicago. September 2011 we launched WooCommerce with 6 themes and 9 extensions, we had no idea the journey this product would take us on. Since that time we’ve marveled at the progressive and exponential growth…

  • WooFramework 6 has arrived

    Today marks a milestone in the evolution of the WooFramework, the engine powering all of our WordPress themes. The WooFramework is largely responsible for the theme settings screens, as well as handling any custom fields added to your content, displaying your media and enhancing your theme with breadcrumbs and other useful features. Everyone, please meet…

  • WooFramework 6: What to expect from this exciting update

    WooFramework, the engine powering all of our WordPress themes, has evolved and grown alongside WooThemes since the business first began, back in 2008. Over the years we’ve adjusted the look and feel, added and removed features and built up a stable base of core functionality available in any WordPress theme purchased from WooThemes. Today marks…

  • 5 amazing uses for Sensei (number 4 will blow your mind)

    Sensei, as I’m sure you’re aware, is a great (arguably the best) tool for teaching anything online. What you may not know though, is that you (yes, you!) can use it right now even if you aren’t running an online school. Here are five ways that you can use Sensei today to share your knowledge…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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