Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • TimThumb vulnerability and how to protect your website

    A security vulnerability within the TimThumb image resizing script was recently brought to light. This vulnerability uses the webshots feature (in beta) in TimThumb to gain unauthorised access to a website running TimThumb. TimThumb, bundled into our WooFramework, is a script we keep a close eye on, to ensure it is safe and secure for…

  • Take learning to the next level with Sensei 1.6

    Today we are delighted to announce the launch of Sensei version 1.6, with some of the most exciting Sensei features yet!

  • Enrich your Sensei courses with these 3 free extensions

    Sensei 1.6 is just around the corner (look out for it later this week), boasting a bunch of awesome new features for your Sensei websites. To whet your appetite for what promises to be a feast of Sensei goodness, we’re delighted to bring you an appetizer of three small, yet satisfying, Sensei extensions, which will enhance the…

  • Amazon Pay is Now Available in the UK & Germany

    Today we are incredibly excited to announce that Amazon Pay is now available in the UK and in Germany. To kick off this launch Amazon has rolled out a special offer for all new users. Make Amazon’s customers your customers with a simple way to pay. Amazon charges you nothing to add the Amazon Pay extension…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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