Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Canvas has had twins! Meet Uno and Duo
On the 9th of February 2010, a new theme was released into the wide world of WordPress. While seemingly an every day occurrence, little did we know the impact this theme would make. Crafted by Magnus Jepson, co-founder of WooThemes, Canvas version 1.0 was posted for sale on WooThemes.com. Now in 2014, Canvas has grown…
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Entering the big leagues: WooCommerce at IRCE 2014
A couple weeks ago the Woo leadership team parted ways at O’Hare after a week of exciting firsts at IRCE in Chicago. September 2011 we launched WooCommerce with 6 themes and 9 extensions, we had no idea the journey this product would take us on. Since that time we’ve marveled at the progressive and exponential growth…
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WooFramework 6 has arrived
Today marks a milestone in the evolution of the WooFramework, the engine powering all of our WordPress themes. The WooFramework is largely responsible for the theme settings screens, as well as handling any custom fields added to your content, displaying your media and enhancing your theme with breadcrumbs and other useful features. Everyone, please meet…
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WooFramework 6: What to expect from this exciting update
WooFramework, the engine powering all of our WordPress themes, has evolved and grown alongside WooThemes since the business first began, back in 2008. Over the years we’ve adjusted the look and feel, added and removed features and built up a stable base of core functionality available in any WordPress theme purchased from WooThemes. Today marks…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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