Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooTrip North America

    Our distributed North American team recently descended upon Chicago for a rare in-person meet-up. Not only were we able to take in the sites, culture, and all the wonderful food that Chicago has to offer, but we also had the pleasure of attending UserConf, a 1-day customer service conference about keeping your customers happy. WooTrips…

  • Important information for all WooThemes Customers

    Over the past 3 days we have had a handful of reports of fraudulent activities on customer’s credit cards. We take these matters very seriously and immediately investigated each case to try and determine any pattern and the severity of any potential breach. It must be made clear that we do not store any credit…

  • It’s time to sell your time

    Today marks a significant milestone in the journey of WooCommerce. In 2011, we created an eCommerce plugin that allowed you to sell just about anything – physical, digital, variable or affiliated products. That plugin is now used across 260,000 websites, powering over 12% of all online shops. Now with our latest extension you can sell one…

  • Ignite your crowd-funding efforts with WooThemes and IgnitionDeck

    Crowd-funding has been a hot topic on the web over the past few months. In WordPress circles, this has been no different. Today, we’re proud to announce an exciting collaboration between two WordPress players, which we hope will help you all to create beautiful crowd-funding websites and to help the greater good. Our For The…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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