Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Amazon Pay is Now Available in the UK & Germany
Today we are incredibly excited to announce that Amazon Pay is now available in the UK and in Germany. To kick off this launch Amazon has rolled out a special offer for all new users. Make Amazon’s customers your customers with a simple way to pay. Amazon charges you nothing to add the Amazon Pay extension…
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WooTrip North America
Our distributed North American team recently descended upon Chicago for a rare in-person meet-up. Not only were we able to take in the sites, culture, and all the wonderful food that Chicago has to offer, but we also had the pleasure of attending UserConf, a 1-day customer service conference about keeping your customers happy. WooTrips…
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Important information for all WooThemes Customers
Over the past 3 days we have had a handful of reports of fraudulent activities on customer’s credit cards. We take these matters very seriously and immediately investigated each case to try and determine any pattern and the severity of any potential breach. It must be made clear that we do not store any credit…
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It’s time to sell your time
Today marks a significant milestone in the journey of WooCommerce. In 2011, we created an eCommerce plugin that allowed you to sell just about anything – physical, digital, variable or affiliated products. That plugin is now used across 260,000 websites, powering over 12% of all online shops. Now with our latest extension you can sell one…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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