Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooThemes is WordPress 3.9 compatible

    WooThemes products are compatible with WordPress 3.9. If you use the shortcode generator in the WooFramework, please upgrade to WooFramework 5.5.6. Last night (16th April 2014) WordPress 3.9 was released. Beginning the start of a slew of major releases for WordPress, version 3.9 includes an updated visual editor (TinyMCE 4.0), drag-and-drop-to-insert for images within entry…

  • Fashionable Smartphone apps with WooCommerce + AppPresser

      Today’s post comes from Scott Bollinger, co-founder of AppPresser. Scott has been working with mobile WordPress design and development for years. He recently had a chance to speak about AppPresser at MacWorld as part of the 6 About to Break challenge. Read more about their experience here.  Wakami is a socially conscious lifestyle brand that designs…

  • Inside our Brand

    The current WooThemes.com design has been around for about 3 years now, which is a lifetime on the internet. The design still serves us well and we’ve made plenty of data-driven, growth hacking type improvements and experiments over the years – which has helped refine the design to be a very successful one for us.…

  • 13 countries

    WooThemes is a lean and fast moving organisation organism, but as our community grows so does it’s demand on our resources, and in turn our team. We’ve been under strain since WooCommerce 2.1 dropped, but thanks to our extremely agile development team and our hard-working support team we’ve coped very well. We’re a constant work…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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