Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooCommerce 2.1, the Peppy Penguin

    After an intensive month of testing and almost a year in development, it is my pleasure to introduce WooCommerce 2.1, code named Peppy Penguin, today. This new release is now available via the plugin page on WordPress.org and for you to update to right from your WordPress administration panel. Please read this post before you…

  • Case Study: Vitruvian Fine Art Studio Online Art Classes

    David Jamieson, from the Vitruvian Fine Art Studio in Chicago, tells us how he uses Sensei along with a handful of other plugins to deliver online art instruction. The work I do is extremely low-tech: I make drawings and paintings, and teach others to do the same. I’m a co-founder and principal instructor at the…

  • Woo at WordCamp Phoenix

    Woo! A couple of us just came back after a very exciting and inspiring weekend at WordCamp Phoenix. Maria and I met up with one of our most talented extension developers, Brent Shephard, for some learning, presentations, and face to face time in Phoenix.

  • Organize Your Sensei Courses

    A good online course needs a clear structure, and effective content organisation. Today we bring you two Sensei extensions which aim to improve the way your courses are organised. We’re proud to announce that Sensei Modules and Sensei Media Attachments are both available, from today, for FREE!

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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