Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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13 countries
WooThemes is a lean and fast moving organisation organism, but as our community grows so does it’s demand on our resources, and in turn our team. We’ve been under strain since WooCommerce 2.1 dropped, but thanks to our extremely agile development team and our hard-working support team we’ve coped very well. We’re a constant work…
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Sensei 1.5: A new way to teach
We take customer feedback very seriously here at WooThemes, and we’ve been paying close attention to the features you’ve requested for Sensei on our ideas board. Hot on the heels of our free Certificates and Modules extensions for Sensei, we’re happy to bring you Sensei version 1.5, which offers a whole bunch of improvements for…
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Showcase your creativity with Stitched
Creativity is contagious, pass it on Albert Einstein Susie is a creative. She is stuck behind her desk all day, at work, just waiting to get home to work on the oil painting she’s currently crafting, through her self-taught artistic journey. She makes her own jewellery as well, admired by all of her friends, which…
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Introducing Projects, our brand new Portfolio plugin for WordPress
You’ve probably already noticed that our product strategy has deviated to separating features & code wherever possible, shifting our functionality into plugins, rather than bundling into each theme. Keeping everything lean makes managing the different components that make up a web site much easier for you, and for us as well. It also ensures your…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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