Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Introducing WooBenefits

    For most, this time of year is both extremely busy and exciting, as many of us wrap up our year and prepare for time with those we love. As each of us at WooThemes reflects on our year as individuals, and as a business, we know we have room to grow, and are extremely excited…

  • Holiday Support Schedule

    As the holidays quickly approach, we wanted to take this opportunity to make you aware of the potential for delays in our support responses. We believe in working hard to provide the best products and services for our customers. We also believe in a balanced life and recognize the role it plays in our service…

  • Create your own collaborative Hub

    Alone we can do so little; together we can do so much. Helen Keller At this time of year, many of us make our new year’s resolution lists, many of which are forgotten about, a few days into the new year. One resolution made by many of us, which we often struggle to keep, is…

  • WordPress 3.8 compatibility in WooCommerce

    Yesterday was a big day in WordPress land. WordPress 3.8 was released and is downloaded well over 500.000 times already. You might have updated already and noticed a big visual change in the administration panels. This new version of WordPress introduces a completely new look and feel. Not only does it look different, it also…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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