Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Reward your students with Sensei

    Download Certificates Purchase Sensei After many hours of hard work completing a task, there’s nothing quite like someone saying “well done” or “good job”. The one feeling that trumps this is the feeling of saying “well done” or “good job” to someone else, recognising the effort they put in to completing the task. Today’s release…

  • Case Study: form•function•form

    Today’s case study is quite unique as we get to hear from Amazon Payments who interviewed one of their favorite WooCommerce users, FormFunctionForm. Later in this post, we will hear from Shawn -the owner of FormFunctionForm– and discuss the decisions he made when creating his stunning WooCommerce-powered website. Origins When you look at the quality…

  • Execute on your ideas

    Ideas without execution are hallucinations. Thomas Edison Ideas are a dime a dozen. Often, when one has an idea, the execution of said idea gets in the way of realising the dream. As we see it at Woo, WordPress is about empowerment. About instilling confidence. About creating opportunities to assist others in creating opportunities and…

  • Target your niche with these new WooCommerce tools

    When setting up your WooCommerce-powered store, there are two important considerations (among the many others) which store owners often place at the bottom of their to-do list; how to differentiate your store from the rest of the pack and how to target your specific niche. Today’s collection of WooCommerce extensions aims to assist with both…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

Connect with Woo

X (formerly Twitter)
Facebook
Instagram
LinkedIn
Slack

Get the inside scoop

Sign up to receive important news and announcements straight to your inbox.

"*" indicates required fields

By submitting this form, you’re agreeing to sign up to receive periodic news releases or related PR information about Woo. You can unsubscribe at any time. By getting in touch, you understand that the information above will be used in accordance with our Privacy Policy.
This field is for validation purposes and should be left unchanged.