Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Let’s get ready for WooCommerce 2.1

    Nearly nine months after we’ve released WooCommerce 2.0, it’s my pleasure to announce that WooCommerce 2.1 ‘Peppy Penguin’ is almost ready. We have released the first beta today and for developers and advanced users, this marks the start of an exciting period where testing the new release is of the utmost importance. For all of…

  • Measure all the things

    I’ve been at WooThemes for a little over 2 years. In that time, we’ve changed and improved a lot of what we do, and how we do it. We no longer use Subversion, we create plugins and other offerings in addition to themes, and we’ve moved into a bigger office. Those are just a few…

  • WordCamp Cape Town 2013: Recap

    A little while ago we told you how a few of our Cape Town team members have been getting involved in the local WordPress community, with the year’s events ultimately culminating in WordCamp Cape Town 2013. Well, that event was just over a week ago and it was an undoubtedly huge success.

  • Meet Swayze, our first theme for Ghost

    We love blogging. The very foundation of how WooThemes began, centred around our co-founders each building personal brands via, you guessed it, their personal blogs. Today, we’re excited to be involved in an initiative that speaks to this passion. Ladies and gentlemen, for your viewing pleasure, we’re proud to present… WooThemes for Ghost!

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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