Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores. Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Simplifying WooCommerce Payments

    So you’ve taken the plunge into the wild, wonderful world of e-commerce. You’ve found your niche and are ready to test the waters of selling online. One of the first decisions you, as a business owner, need to make is deciding on a payment services provider. Choosing a payment processor can be confusing, as there…

  • Customer Happiness Report (October 2013)

    October – a beautiful month where seasons are changing around the world, and people are gearing up for the holidays. Speaking of change, we’ve listened to feedback from our previous happiness report and are going to try and mix up the format of our report here. First though, something familiar, let’s recap our month here…

  • Houston, we have lift off

    At Woo, we love P2. Much like how P2 changed the way Automattic runs, it revolutionised internal communications at Woo and is a tool we use every day, on the platform we love most… WordPress! Over the years, P2 has become a noun and a common way of referring to an “internal Twitter”, as it…

  • Additions to your WooCommerce tool belt

    In a day and age where it’s possible to run a business from the southern most tip of Africa, and work for a client located across the equator (in the North Pole, for example), as well as communicate with your clients as if they were your neighbours, it is becoming increasingly important to diversify one’s…

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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