Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Meet Swayze, our first theme for Ghost
We love blogging. The very foundation of how WooThemes began, centred around our co-founders each building personal brands via, you guessed it, their personal blogs. Today, we’re excited to be involved in an initiative that speaks to this passion. Ladies and gentlemen, for your viewing pleasure, we’re proud to present… WooThemes for Ghost!
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Simplifying WooCommerce Payments
So you’ve taken the plunge into the wild, wonderful world of e-commerce. You’ve found your niche and are ready to test the waters of selling online. One of the first decisions you, as a business owner, need to make is deciding on a payment services provider. Choosing a payment processor can be confusing, as there…
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Customer Happiness Report (October 2013)
October – a beautiful month where seasons are changing around the world, and people are gearing up for the holidays. Speaking of change, we’ve listened to feedback from our previous happiness report and are going to try and mix up the format of our report here. First though, something familiar, let’s recap our month here…
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Houston, we have lift off
At Woo, we love P2. Much like how P2 changed the way Automattic runs, it revolutionised internal communications at Woo and is a tool we use every day, on the platform we love most… WordPress! Over the years, P2 has become a noun and a common way of referring to an “internal Twitter”, as it…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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