Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
-
Additions to your WooCommerce tool belt
In a day and age where it’s possible to run a business from the southern most tip of Africa, and work for a client located across the equator (in the North Pole, for example), as well as communicate with your clients as if they were your neighbours, it is becoming increasingly important to diversify one’s…
-
Why WordPress 3.7 Could Be the Best Update in a Long Time
Innovation and change are expected on the web. Sometimes they can still be surprisingly fast paced. So it is with WordPress. Version 3.6 was only released in August, and just a few months later, 3.7 is here. It’s packed with a lot of new features that are sure to make WordPress even better. I’ll cover…
-
Maximize your photography
For us at Woo, we’re all loyal WordPress users, as well as developers and designers. We love creating and sharing content, as much as we love WordPress and our various design, development and technical support roles. In addition to being loyal to the WordPress cause, our team members enjoy photography and sharing images, be it…
-
Canvas 5.5 – Now you can do more
Canvas has come a long way since its birth in February 2010. As we continue pushing out new and updated code in every version, our goal is to make Canvas the ultimate theme for beginners and developers alike, through lean code and a helpful feature set.
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
Connect with Woo
"*" indicates required fields