Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Last call for testing, WooCommerce 2.0 coming March 4th

    If you haven’t tested WooCommerce 2.0 yet, or haven’t prepared your website yet, now it really is the time to start doing that. Today we have tagged the second Release Candidate in our version control (you can now download it from GitHub) and this marks the last week of testing. If is it as good…

  • All your content on one beautiful screen with The One Pager

    When setting up your website, the one screen that is always different and unique is your homepage. Today, we place our focus on this screen with “The One Pager”, the latest offering in our WordPress themes catalog. The One Pager, designed by Gary Murray, is a multi-purpose WordPress theme, designed to display all of your…

  • Preparing your website for WooCommerce 2.0

    With the release of WooCommerce 2.0 right around the corner (if you can, please help us test Release Candidate 1), it is time to start preparing your website for this new version of our plugin. There are a couple changes that you need to keep in mind before you update, so you can run the update…

  • 13 nifty, free WooCommerce extensions you might not know about…

    There hasn’t been a WooCommerce extension drop in a couple of months and there’s no secret as to why. Team WooCommerce has been working relentlessly on making 2.0 (download RC1) awesome and ensuring compatibility with our already 100+ strong catalog of extensions. So to stem any cases of WooCommerce extension withdrawal you may be suffering,…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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