Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Meet the super-est store around
When setting up your online store, the most important factor is ensuring a steady stream of sales, to ensure you can keep your store running and in production. One aspect of this is making it as easy as possible for your customers to browse your catalog and find the product they’re looking for. What if…
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Introducing Product Finder for WooCommerce
With the current boom in eCommerce and the recent launch of WooCommerce 2.0 (which makes it really easy to sell your products online), the web is seeing an increasing pool of eCommerce websites selling larger and larger ranges of products. With a large range of varying products, the most important factor in your customer’s time…
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Hello WooCommerce 2.0!
In my memory, it seems like yesterday when we decided that our next release would be a major release. Instead of releasing version 1.7 with just new features, we decided to rewrite a large part of our code that we always wanted to change and go for a 2.0 (code name: Daring Dassie) release. Today…
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Customer Happiness Report (February 2013)
As promised, we’re back for our customer happiness report for the month of February. We had some fantastic numbers from January, our first response times were well under our stated goals (outside of a small percentage of tickets), and we had a 91% satisfaction rating for all tickets. So, with that, let’s see how we…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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