Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooCommerce, WooCommerce everywhere, “hurray” the devs did think

    It sure is getting hard to think of interesting headlines for our weekly WooCommerce drops. Hopefully the products we launch make up for it! This week we’ve a new child theme, Zferral integration, UserVoice integration and 2 more payment gateways.

  • Upcoming products to be excited about

    Last night we sent out our newly designed newsletter with information on a couple of our upcoming product releases, amongst other news. We encourage our users to sign up for the newsletter as we hope to promote more developments/company news/special offers going forward, first via your inbox.

  • More wonderful weekly WooCommerce wares, WC 1.6, plus a survey & prizes!

    Take our survey, win cool Woo stuff! WooCommerce has grown at a phenomenal pace since it’s launch last year. At the time of writing we have over 220,000 downloads (we’re averaging around 1000 per day), more than 20 WooCommerce specific themes (including child themes) and over 130 official extensions. We feel this is a fantastic…

  • Pushing the responsive pixels with PixelPress theme

    Designed by Paresh Khatri, PixelPress is a responsive business/portfolio/WooCommerce theme that follows in the footsteps of our other popular business themes. PixelPress has all the great features of previous themes, like the custom homepage which includes a portfolio as well as features, blog and testimonial components. Included on the homepage, as well, is a featured…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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