Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Scrolling and Sliding with the Scrollider theme

    Every now and then, our designers at WooHQ take time out of their busy schedules to convert their bottled-up inspiration and talent into fresh new designs to add to our catalog. Scrollider is the exciting result of one of these efforts. Designed by our very own co-founder, Mark Forrester, Scrollider is a clean business/portfolio/blogging theme…

  • Case Study: a Website for a Newsletter Plugin

    Kim Gjerstad – One of the four partners of Wysija, a freemium newsletter plugin for WordPress launched in late 2011. Kim takes care of the community and user interface. Here, he tells us the story of the challenges of making a premium plugin and how Woo came to help. This is a story of our…

  • WooSlider has landed… the ultimate slideshow plugin for WordPress

    Over the past few months at WooHQ, we’ve taken many strides towards responsive themes (our newer themes, as well as Canvas, are all responsive). During this time, we acquired FlexSlider, the popular responsive JavaScript slideshow script for jQuery, as well as launched the fully revamped FlexSlider2, written to include a variety of features and enhancements.…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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