Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • More theme & product developments

    We’ve just added two new exciting projects to the upcoming products page, that we strongly recommend you keep an eye on, that the team are very excited about. The One Pager One Pager is a simple, yet hugely flexible theme that we’ve had designed by the talented South African designer Gary Murray. As the name…

  • Every line of code audited

    Over the past few months we’ve been working very closely with the Sucuri Security team who we commissioned to do a full audit of our core products’ codebase. We’ve already released WooSlider and WooDojo with Sucuri Security’s stamp of approval, and today we are happy to announce that the WooFramework – the engine that powers…

  • Case Study: Jersey Basement

    For decades, the uniform industry has primarily been focused on brick and mortar stores. Coaches, league presidents, equipment managers, and team moms would find a local sporting goods store, walk in, get a quote, and place an order. Then they’d wait for weeks while the store would contact a manufacturer, purchase the garment, ship the…

  • In this weeks episode of WooCommerce…

    This week we’ve a colossal drop of WooCommerce goodies including the sought after Xero integration, Account Funds, ShipStation integration, CertoDirect payment gateway, Purolator integration, Role based payment / shipping methods and the first WooSlider extension which allows you to easily create product slideshows. To top it all off, we’ve also just released WooCommerce 1.6.4 which…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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