Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooVille #8: The who’s who of Woo

    Over the past couple weeks we’ve been unearthing all the interesting characteristics of each of our team members, in anticipation for our company get together in a little over a week here in Cape Town, South Africa. All 25 of us having some fun, building relationships and discussing plans for the future. Every day Mike…

  • Case study: Joco Cups

    A case study by Ben Collier, on developing a site for some close friends wanting to sell reusable coffee cups… with a difference. With the current market for reusable coffee cups saturated by cheap plastic moulds – Two surfing friends decided they could do better job and developed a high end, glass alternative focusing on…

  • Harness your inspiration with the Athena theme

    Inspiration is a core element that drives us all when developing products here at WooHQ, as well as within the WooCommunity, when using WooThemes products to complete projects for happy clients. We feel, why not showcase that inspiration in a clean, clear and flexible WordPress theme? Athena is that theme. Designed by James McDonald, Athena…

  • WooCommerce turns 1 and we’re celebrating

    It’s been an incredible first year for WooCommerce. We’ve already accumulated close to 350,000 downloads, have 100+ extensions and 24 official themes, as well as boasting loads more huge accolades. To celebrate we’ve put together an animated info-graphic (designed by the awesome Studio Muti) with all the interesting stats, which we strongly recommend you check…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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