Mobile App Refresh Campaign [Banner] 2024

Redefining WordPress themes with the “Definition” theme

Written by Matty Cohen on October 24, 2012 Blog, Product News.

Over the years, since WordPress theming became a popular market, the concept of “what should go into the theme” has evolved in various directions; through stages where themes were crisp and minimal, to times where themes were laden with functionality. There is a shift beginning within the WordPress community to begin to unlearn these old habits and to return to a time where themes are clean, minimal in code and powerful in their offering. Today, we’re helping to define that.

Ladies and gentlemen, meet “Definition”.

Designed by Chris Rowe, Definition is a clean and flexible theme with a modular homepage, to best showcase your content. Definition includes support for a wide range of our existing plugin offerings, including WooDojo, WooSlider and WooCommerce, as well as customised homepage components for your content (either from a single page, or as a list of your blog posts) and a clear featured slider, to showcase your message.

Definition comes bundled with WooCommerce support from day 1. If WooCommerce isn’t active, the theme works just as well… and looks just as great. 🙂

Meet “Features” and “Testimonials”

Definition is the first of our themes to add native support and styling for our new “Features by WooThemes” and “Testimonials by WooThemes” plugins. Read our blog post on these two new plugins for more information about what they are and what exactly they do. If you don’t need these features, the theme works just as well without them. No unused code if you don’t need those features. If you do, integration is as easy as activating the plugins.

You guessed it… a quick teaser

Our new LMS project, as seen when using "Definition"

Not to give too much away… the above is a quick teaser of the LMS project we’ve been working on, here at WooHQ. Definition will be the first theme to support this. We look forward to sharing more information with you as we get closer to launch (an early Christmas present). 🙂

As with all WooThemes themes, Definition isn’t just for business or commerce. With a few minor tweaks to the comprehensive theme options, Definition can transform into a blog theme, a purely business-focussed website, or a personal nameplate homepage. The possibilities are limited only by your imagination.

Discount Coupon

Grab this theme with a 12% discount coupon, valid until 31st October, 2012. Just use DEFINITION12 as your coupon code on checkout.


39 Responses

  1. Tim
    October 24, 2012 at 3:38 pm #

    Looks like a great theme. Love the simplicity and functionality. Woo!

  2. case
    October 24, 2012 at 3:51 pm #

    Like it. Nice work, Woosters.

  3. wekhter
    October 24, 2012 at 4:03 pm #

    Hey, is the slider on this theme not working for anyone else using Google Chrome? (Version 22.0.1229.94 m)

    Actually, now that I check, none of the sliders on the WooThemes homepage work, either. Did something change in the WooSliders code?

    Anyway, Definition is maybe a little too grey-on-grey for my taste, but I’m practically drooling just seeing news on the LMS! What a tease! Absolutely dying to see what you guys have done…

    • case
      October 24, 2012 at 4:51 pm #

      Working fine on Version 23.0.1271.40 beta-m

    • Cobus Bester
      October 24, 2012 at 4:54 pm #

      Hi, thanks for the feedback.

      Just double checked, and it is working fine in Chrome for me. Are you on Windows or Mac? What exactly happens when you say it’s “not working”?

      You can always change the theme’s body text color via the theme options if you feel it lacks contrast. 🙂

      • wekhter
        October 24, 2012 at 5:17 pm #

        I’m using Windows and when I say it’s not working I mean absolutely nothing happens, whether I click

        Oh well, I just opened up my other computer with the exact same version of Chrome and it works there. So it’s probably just an issue with this computer. Thanks for checking, though!

    • Jeremy
      October 24, 2012 at 5:16 pm #

      Slides are not advancing for me, either. Using Chrome 22.0.1229.94 m.

      • wekhter
        October 24, 2012 at 5:21 pm #

        … or maybe it’s not just me!

  4. michaelstrauss1
    October 24, 2012 at 5:02 pm #

    Looks nice but there seems to be an issue with the add to cart button appearing after you pick your options…

    • Cobus Bester
      October 24, 2012 at 5:09 pm #

      Thanks, we sorted that out, it’s working again.

  5. pedro67
    October 24, 2012 at 5:04 pm #

    boring – sorry
    your themes sadly look nearly all the same since some months and your promised themes like LMS and some other I cannot find now anymore don´t show up.

    Get some fresh desings please….
    LMS waiting for months.

    • Janelle
      October 24, 2012 at 6:14 pm #

      I wouldn’t have put it this bluntly, but I tend to agree with Pedro. Lately, I feel like I’ve seen the same theme dressed up in different ways. There’s been no follow-up to the announcement for OnePager–which many of us were excited about–but I am glad to hear that the LMS is finally on the way.

      Keep pushing the envelope, guys. We’ve come to expect that from you.

      • Norsoft
        October 24, 2012 at 8:18 pm #

        Well I am on the other hand truly pleased with this theme.

        I am so happy the LMS will be a plugin and not a theme. Now I am certain I find use for it and that it will have a bright future.

        A theme really should just be a theme. A light new skin you just pull over the site, In a perfect world just settings and images. Faster development of themes and to a lower cost. Designers should not need to be expert coders and coders should not need to be expert designers.

        We are moving away from a time where you needed to hack code to change and reconfigure layouts. Why? I have never had a customer 100% content with a theme. Customization is what we do but it takes time and cost money. Everything that makes things easyer to customize is good for us and ultimatly for our customers. They get more of what they vision, want and need to a lower cost.

        I think this is the right path to go and I think Woo should go even further to support our work and our customers needs. For instance one should not need to manually create a child theme just because theres a need to put a widget position or text above the slider. We need to be able to wysiwyg drag and drop these things while sitting next to the customer. I think Woo should take a look at frameworks such as Ultimatum and Headway. They are not there yet but the vision of whats needed is there and they are moving towards it.

        And again, thank you for making themes THEMES and plugins PLUGINS.

    • skaishann
      October 25, 2012 at 4:31 am #

      I have been waiting for LMS for age. I hope that it will come out soon.

      • Matty Cohen
        October 25, 2012 at 8:39 am #

        We’re hoping to release this a bit later this year, as per the little teaser on t his blog post.

        Glad you’re looking forward to it. I’ve been taking peeks at it and I can assure you… it’s awesome! 🙂

    • Matty Cohen
      October 25, 2012 at 8:44 am #

      Hi Pedro,

      Sure. We get that “Definition” won’t please everyone. 🙂

      Please see the teaser in the blog post regarding LMS, which will be released as a plugin. Please also see the blog post above and this post, which should shed some light as to why it’s being released as a plugin and not as a theme. 🙂

      “Definition” will also be the first theme to support our LMS plugin out-of-box.

      “Definition” is designed to be clean and clear out-of-box. Therefore, it can be easily moulded to suit almost any niche. The typography and grid of the design have been carefully crafted to make this process smooth and virtually effortless. 🙂

      If you have ideas for what you’d like to see in theme designs, please post them on WooIdeas. 🙂

      • lucifer666
        October 25, 2012 at 1:18 pm #

        Lets just hope the LMS plugin will work perfectly with Canvas.

  6. Pete Pasierb
    October 24, 2012 at 9:43 pm #

    I think you must have struck a chord in Garfields household today!

  7. RottenApple
    October 24, 2012 at 11:14 pm #

    Very tempted to ditch whitelight for this!

  8. hoodoofactory
    October 25, 2012 at 1:14 am #

    This is a great theme, and I look forward to using it.

    That being said, I can’t believe it’s been almost 30 days and you’ve released a new theme before versioning up the VERY buggy Athena, which I (and many others) have contacted you about. I’ve got two client websites in the que that can’t be launched until you guys version that up and fix the Firefox and Portfolio bugs, and I can’t be the only one.

    • Matty Cohen
      October 25, 2012 at 8:38 am #

      Hi hoodoofactory,

      Our sincerest apologies for the delays caused on your projects.

      We’ve got Athena in the queue and it’s being worked on at the moment, with a last few items to be rectified.

      If you find any further items, please post them to our Support Desk. 🙂

      • hoodoofactory
        October 26, 2012 at 8:05 am #

        Thanks, I very much appreciate it!

  9. Freddie
    October 25, 2012 at 9:30 am #

    Looks great! The layout is very clean and love the fact that Woo are looking forward and integrating the upcoming LMS into themes 😀

    Good job Woo!

  10. Surbma
    October 25, 2012 at 10:00 am #

    Looks great and clean, I like it. Very similar with facebook and your new WooThemes designs.

    Do you know, that Features are linking to 404 error pages? Check it!

    • Cobus Bester
      October 25, 2012 at 10:19 am #

      Thanks for the feedback, glad you like it.

      We’ll get those 404’s fixed.

  11. case
    October 25, 2012 at 10:52 am #

    Not sure why my post got deleted 🙁

    …but yea, check the child-theme error. 🙂

  12. case
    October 25, 2012 at 4:30 pm #

    blockquote styling gets no love? 🙁

    • SarahS
      October 25, 2012 at 5:05 pm #

      Hasn’t been styled on quite a few of the latest ones, not sure why. Woo?

  13. Doreen
    October 26, 2012 at 8:22 pm #

    You want to have $ 70 for the theme? Is a joke right? Since there are classes to better themes on ThemeForest for considerably less money.

    If one knows a theme of you, you know them all …

    When did it take for the theme more than a week, I would be surprised that …

  14. firatdede
    October 27, 2012 at 8:02 pm #

    One boring theme from woo.. We want specialized themes.. Like woostore, like superstore..

  15. Neil Walrath
    October 28, 2012 at 6:00 am #

    very simple and that does not match the styles that WOO provides

  16. a.holligan.bf3
    October 28, 2012 at 9:33 am #

    Wtf ? Where is Definition – it wasnt here before. This theme looks like fast created theme but it is too similar with others

  17. Pixels
    October 29, 2012 at 1:44 am #

    At first I liked it because it’s one of the first woothemes themes to look half decent on an iPhone as responsive (the other is Athena) but after looking through ThemeForest and other sites (YOOtheme springs to mind,) I have to say that it seems like woothemes is slipping. Not only do all the themes look exactly the same, they are also full of design flaws and inconsistencies. I can’t bare designs that are unbalanced or buggy! I’m beginning to agree with others, cost is dramatically outweighing style and quality.

    It’s a shame this comment is geared towards negativity but I’m sure u appreciate honest feedback, whatever emotion it arrives in.

  18. James Ross
    November 1, 2012 at 8:49 pm #

    This theme feels more polished and just clean beautiful than some of your more recent releases. A perfectly simple clean theme, that you can use for almost anything. A really great base for a responsive site.

  19. tomedson2004
    November 3, 2012 at 7:14 am #

    I like the clean and simple look like the old days on a blog. With this blog its clean and easy to read. I am a writer for a few financial companies. Here is a blog that I recently made. Let me know how I can improve guys and if there is a plugin you would recommend to keep it looking even cleaner. This is the debt relief blog I just did.

    Thanks for your feedback and keep up the great posts on the WooThemes blog because its all really helpful.


  20. sixemkay
    November 6, 2012 at 10:46 am #

    I think it looks a lot like Facebook.

  21. Matt K
    November 14, 2012 at 4:15 am #

    LMS! LMS! LMS! Please…..LMS!

    So excited for the LMS project to launch…an answer to all my integration nightmares.

    • buildingAbiz
      November 23, 2012 at 6:58 am #

      Matt K I am sooooo with you on this one too!!! We are all salivating over this one! I feel (& I am sure some others out there) that this plugin could be as epic as your woocommerce plugin!!! Please WooThemes any updates on the release date of this A-M-A-Z-I-N-G plugin?

  22. Pastie
    November 17, 2012 at 12:12 pm #

    The default login/logout page seems to overpower all attempts at branding using either framework settings or Woodojo branding (example htp:// Am I missing something obvious?