Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Framework shortcode exploit has been fixed

    There are a few tweets going around about an exploit in our WooFramework. It happens to be making news around the same time we were hacked so naturally it could cause some hysteria about a possible link between the two and a vulnerability on our user’s sites. Rest assured there is no link and the…

  • We’re alive and kicking

    It’s been an incredibly tough few days at WooThemes, for ourselves and a lot of our users trying to use our services. We were hacked, and badly. Our lifeblood, the WooThemes database, and all the content on our server was deleted. Not only that, but the backups were deleted and all traces of how they…

  • Case study: Rooted

    Maya Benari shares her experience working with the Listings theme for a client site wanting to showcase real food recipes. ROOTED: Real food for an active lifestyle Hi everybody! I’m Maya Benari, a designer and web developer based in Los Angeles, California. I’ve been happily working with WooThemes for over 2 years and am so excited…

  • The fun continues, WooCommerce 1.5.4, bundle and Merchant child theme!

    We launched some great new projects last week and the WooLabs are keen to extend that excitement into this week too! Today we’ve 3 announcements for your enjoyment:

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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