Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Case study: The LAB Anti-mall

    Greg Douglas shares his experience working with our Buro theme for a client project and how he designed a completely custom, visual site based on it. My name is Greg Douglas. I am the Art Director at Domestic Equity Studio. A digital media and graphic design studio based in Southern California. And this is a…

  • Helping you sell digital goods

    Today’s drop is a significant one as it’s geared around targeting a particular niche that we feel deserves some attention. Designed in-house by pixel wrangler Jay Koster ‘Capital’ is a WooCommerce theme which has been designed specifically to sell digital products. There are options to strip functionality right back which makes this the perfect theme for…

  • WooDojo version 1.1.1 security update released

    In recent hours, a potential exploit has been brought to our attention in our screen and model loading logic in WooDojo. Thus, we have released WooDojo version 1.1.1, a security update to remedy this issue. This update is required for all users of WooDojo and is automatically available for express download via the “Dashboard >…

  • WooCommerce Episode 1.5.5: Return of the Ninja

    The fires in the WooLabs have been little more than glowing embers these last couple of weeks. We’ve put aside our lab coats and been up on deck helping steady the mothership. But in our time of need we heeded a great man who once prophetically exclaimed “I’ll be back!”… and now, so are we.…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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