Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Responsive design with layout controls. Meet Merchant.

    Merchant is the brain child of our in-house pixel wrangler Mr Cobus Bester. His idea was to design a theme with a unique adaptive layout with advanced customization controls, to help equally highlight all the business modules of our popular themes, along with the capabilities of showcasing a portfolio, blog and mini-features with JS Masonry.…

  • Incoming: WooCommerce extension drop!

    A couple of weeks ago we celebrated 100,000 downloads of WooCommerce and promised to maintain the momentum we’ve generated in our first 6 months. On monday we welcomed Coen to the Labs and while we’ve been helping him learn the ropes this week, we’re still excited to deliver 4 new extensions taking us very close…

  • Growing globally from humble beginnings

    2012 continues to gear up to being a huge year for WooThemes. April sees a massive 6 new staff members join our team from all over the world – Ohio, California, Illinois, Netherlands, Norway, and South Africa. It is with great pride and joy that I look at our team page to see the size, global…

  • WooCommerce 1.5.3 & more extensions!

    Last week we celebrated a landmark achievement – 100,000 WooCommerce downloads. But we’re not resting on our laurels, the WooCommerce train is shifting into high gear with some exciting announcements coming soon with regards to the WooLabs team. Today we’re releasing WooCommerce 1.5.3 which as usual packs a bunch of new features and bug fixes…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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