Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, August 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33.5%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,253+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Follow WooThemes on Twitter!

    Many of you have already been following me, Adii and Mark on Twitter, where we post our random thoughts and also tweet about WooThemes. But now you can follow the official WooThemes twitter account to stay updated on small and big things happening, and we might even throw out some twitter-only news on upcoming special…

  • WooTheme Teaser: How do you like your eggs?

    There have been lots of theme concepts floating around the WooCamp lately, including collaborations with well know designers and lots of good WooContest entries, so I thought I would add to the mix. We’ve been lacking a good business theme after the launch of VibrantCMS, and that is why I wanted to design a sleek…

  • 5 minutes with Woo: Go Innovate

    This week we interview  Craig Haggart of Go Innovate. Goinnovate is a passionate, enthusiastic web design studio located in Leeds who believe in forward compatibility, web standards, and building web sites that are browser compliant.. We ask Craig a few questions about why they opted to base their recent re-design on a WooTheme. Craig, you…

  • Hot off the press

    Hot off the press and in most UK newspaper/stationery stores is Issue 149 of Web Designer , the only serious tutorial-driven monthly publication dedicated to online creativity available in the UK . Issue 149 focusses on the wonderful WordPress , giving you history and tips behind Web 2.0’s blogging behemoth. We were approached by Web…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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