Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • The GDPR and You, the WooCommerce Store Owner

    Whether you’ve had a WooCommerce store for a long time or are in the earliest stages of an eCommerce endeavor, you’re probably wondering what you need to do about this new European law — the General Data Protection Regulation (GDPR). Our six-part series on Getting Ready for the GDPR explores the ins and outs of…

  • What’s new in WooCommerce 3.3: Revamped Orders screen, shop display improvements, and stock management improvements.

    Since our last minor release in October, we’ve been working on a variety of improvements to WooCommerce: Redesigned Orders screen for easier order management. Simpler and more intuitive stock management. Image sizing and theme compatibility improvements. Shop customization features. To ensure this update is stable, we’ve been doing plenty of testing and QA on our…

  • What’s new in WooCommerce Stripe 4.0: European payment gateways and a new credit card form

    Stripe is a popular payment service provider for eCommerce stores worldwide, and we’re pleased to announce we’ve shipped a major release with a multitude of new features to enhance your experience of working with WooCommerce and Stripe. Payment acceptance using European and other non-U.S. payment gateways Fully PCI compliant credit card form on your checkout…

  • Preparing WooCommerce for the arrival of Gutenberg

    Dedicated WordPress users have probably heard about Gutenberg, the revolutionary new editor currently in development as a feature plugin and scheduled for inclusion in WordPress version 5.0. It transforms the way we edit content of our WordPress websites by providing a richer “block”-based experience. Put simply, a block is any single element of content –…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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