Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Target your niche with these new WooCommerce tools
When setting up your WooCommerce-powered store, there are two important considerations (among the many others) which store owners often place at the bottom of their to-do list; how to differentiate your store from the rest of the pack and how to target your specific niche. Today’s collection of WooCommerce extensions aims to assist with both…
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Let’s get ready for WooCommerce 2.1
Nearly nine months after we’ve released WooCommerce 2.0, it’s my pleasure to announce that WooCommerce 2.1 ‘Peppy Penguin’ is almost ready. We have released the first beta today and for developers and advanced users, this marks the start of an exciting period where testing the new release is of the utmost importance. For all of…
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Measure all the things
I’ve been at WooThemes for a little over 2 years. In that time, we’ve changed and improved a lot of what we do, and how we do it. We no longer use Subversion, we create plugins and other offerings in addition to themes, and we’ve moved into a bigger office. Those are just a few…
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WordCamp Cape Town 2013: Recap
A little while ago we told you how a few of our Cape Town team members have been getting involved in the local WordPress community, with the year’s events ultimately culminating in WordCamp Cape Town 2013. Well, that event was just over a week ago and it was an undoubtedly huge success.
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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