Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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The Tools We Use – The Revised Edition
I often find myself looking at businesses and wondering; “what apps do they use to make things happen?”- it turns out I’m not alone. At WooThemes, we’re often asked, “which app do you code in?”, “what’s your favourite app for project management?” and other related questions about the WooEngine. After looking back at our original…
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Woo Woo! The WooCommerce train has arrived, laden with 7 more extensions
It’s that time again folks! Since we passed 1 million downloads our developer community has been busily beavering away at more WooCommerce extensions for your perusal. This week we’re launching some pretty exciting functionality extensions that we think you’re going to love!
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Rewarding your loyal customers
As a store owner, customer loyalty is important to you. Customer loyalty leads to repeat sales and, ultimately, a satisfied customer. As individuals, we enjoy the feeling of receiving “something for nothing”. If I can spend on a product now and earn a discount which I can redeem at any future purchase, I’ll be more…
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WooDojo 1.5.3: now supports Twitter API 1.1
Earlier this week, Twitter announced that they are officially turning off version 1.0 of their API. This move has been made in favour of version 1.1 of their API. This version requires authentication for any request made to the Twitter servers, which means that all Twitter applications and code snippets would need to be updated…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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