Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • The WooThemes Updater gets an update

    We’ve just released the WooThemes Updater 1.1.0, a little over 6 months since it’s first release. A few bugs have been fixed up and we’ve added some new features in we thought you’d like to know about.

  • Case study: Judith Hobby Clothing

    On the eve of Judith Hobby’s website launch I came across the site by accident and wondered what was the story behind the launch of this business. This intrigue led me to connect with Judith and her development team. We work with people everyday here at Woo but it is always a delight to take…

  • Sensei 1.3.0 – Questioned and Graded

    Since the launch of Sensei, our learning management system for WordPress, our aim has been laser-focused on one aspect of the product: enabling the offering of courses. This is Sensei’s core purpose. Keeping this core purpose in mind, our goal when developing Sensei is to ensure the course taking (for your students) and course management…

  • 6 new WooCommerce extensions and updates to 2 old favorites

    Today we’re excited to announce 4 new gateways including PayU Turkey which is our first Turkish gateway. There’s also Minimum Advertised Price – perfect if you work with manufacturers that put restrictions on how pricing can be displayed on your WooCommerce store. PDF Product Vouchers which allows you to customize and sell downloadable PDF vouchers for products…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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