Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Woo Woo! The WooCommerce train has arrived, laden with 7 more extensions

    It’s that time again folks! Since we passed 1 million downloads our developer community has been busily beavering away at more WooCommerce extensions for your perusal. This week we’re launching some pretty exciting functionality extensions that we think you’re going to love!

  • Rewarding your loyal customers

    As a store owner, customer loyalty is important to you. Customer loyalty leads to repeat sales and, ultimately, a satisfied customer. As individuals, we enjoy the feeling of receiving “something for nothing”. If I can spend on a product now and earn a discount which I can redeem at any future purchase, I’ll be more…

  • WooDojo 1.5.3: now supports Twitter API 1.1

    Earlier this week, Twitter announced that they are officially turning off version 1.0 of their API. This move has been made in favour of version 1.1 of their API. This version requires authentication for any request made to the Twitter servers, which means that all Twitter applications and code snippets would need to be updated…

  • Keeping themes On Topic

    In today’s world, where the internet is filled with content and so many blogs trying to get their own piece of the signal, it’s important to ensure your content stands out from the rest as the authority on the topic you’re writing about. In short, it’s important to stay on topic. Today, we’re excited to…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

Connect with Woo

X (formerly Twitter)
Facebook
Instagram
LinkedIn
Slack

Get the inside scoop

Sign up to receive important news and announcements straight to your inbox.

"*" indicates required fields

By submitting this form, you’re agreeing to sign up to receive periodic news releases or related PR information about Woo. You can unsubscribe at any time. By getting in touch, you understand that the information above will be used in accordance with our Privacy Policy.
This field is for validation purposes and should be left unchanged.