Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Brian Krogsgard on WordPress, WooCommerce and Maintaining Client Websites
I recently had the pleasure of catching up with WordPress aficionado and WooThemes community member, Brian Krogsgard, for a quick chat and to discuss a few important topics around maintaining WordPress-powered websites for customers. For those on non-video enabled devices (or internet connections that don’t carry video too well), below is the cliff notes version…
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How to Fight to Make Your Distributed Team a Competitive Advantage, Not a Weakness
This is a guest post written by Walter Chen, a former big law firm lawyer, math and computer science graduate and more recently founder and CEO of iDoneThis – a simple team performance management system that we ourselves use at WooThemes. What I’ve admired most about WooThemes is they built a multimillion-dollar business, 100% bootstrapped,…
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5 years old
We seem to be on a roll with recent milestones. Today is another significant one; We’re 5 years old! To be an online business and to make it to 5 years is an achievement in itself. To be 5 years old and to be experiencing our best growth month-on-month yet is testament to the team…
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The most Memorable WordPress theme
When setting up a website for your business, a personal blog or to help a friend to create an online presence, the most important aspect of your website is that it is memorable. Captivating content that remains on topic as well as, of course, an attractive design that is easy to navigate. Today’s release is…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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