Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • How to Fight to Make Your Distributed Team a Competitive Advantage, Not a Weakness

    This is a guest post written by Walter Chen, a former big law firm lawyer, math and computer science graduate and more recently founder and CEO of iDoneThis – a simple team performance management system that we ourselves use at WooThemes. What I’ve admired most about WooThemes is they built a multimillion-dollar business, 100% bootstrapped,…

  • 5 years old

    We seem to be on a roll with recent milestones. Today is another significant one; We’re 5 years old! To be an online business and to make it to 5 years is an achievement in itself. To be 5 years old and to be experiencing our best growth month-on-month yet is testament to the team…

  • The most Memorable WordPress theme

    When setting up a website for your business, a personal blog or to help a friend to create an online presence, the most important aspect of your website is that it is memorable. Captivating content that remains on topic as well as, of course, an attractive design that is easy to navigate. Today’s release is…

  • The Tools We Use – The Revised Edition

    I often find myself looking at businesses and wondering; “what apps do they use to make things happen?”- it turns out I’m not alone. At WooThemes, we’re often asked, “which app do you code in?”, “what’s your favourite app for project management?” and other related questions about the WooEngine. After looking back at our original…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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