Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Case Study: Catherine Lashbrooke Photography

    Building a photography website that stands out from all the others of its ilk can be a tough thing to do these days – that’s why, when my wife needed a new website built, I spent ages trying to work out how to make it special. In the end, she conceptualised and designed it herself…

  • Customer Happiness Report (March 2013)

    March came roaring in like a lion, and well, she did not let up all month. Our excitement started early with the release of  WooCommerce 2.0. A few short days later we introduced Product Finder for WooCommerce. The much anticipated Superstore theme made it’s debut while the U.S. team members met up for WordCamp Atlanta. Finally,…

  • WooThemes at WordCamp Atlanta 2013

    For anyone who is unaware, there are conferences happening all around the world that are centered around WordPress. They are appropriately called WordCamps, though they aren’t what you may traditionally think of as a camp. They are, on average, 1 or 2 days long and have a range of attendees. There will be people there…

  • Meet the super-est store around

    When setting up your online store, the most important factor is ensuring a steady stream of sales, to ensure you can keep your store running and in production. One aspect of this is making it as easy as possible for your customers to browse your catalog and find the product they’re looking for. What if…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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