Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Hello WooCommerce 2.0!

    In my memory, it seems like yesterday when we decided that our next release would be a major release. Instead of releasing version 1.7 with just new features, we decided to rewrite a large part of our code that we always wanted to change and go for a 2.0 (code name: Daring Dassie) release. Today…

  • Customer Happiness Report (February 2013)

    As promised, we’re back for our customer happiness report for the month of February. We had some fantastic numbers from January, our first response times were well under our stated goals (outside of a small percentage of tickets), and we had a 91% satisfaction rating for all tickets. So, with that, let’s see how we…

  • Documentation overhaul

    Today we are proud to launch the new home for all our product documentation – docs.woocommerce.com. The magnitude of this undertaking hopefully does not go unnoticed by our users, rest assured there’s been a lot of content curation and development that’s gone into it.

  • Last call for testing, WooCommerce 2.0 coming March 4th

    If you haven’t tested WooCommerce 2.0 yet, or haven’t prepared your website yet, now it really is the time to start doing that. Today we have tagged the second Release Candidate in our version control (you can now download it from GitHub) and this marks the last week of testing. If is it as good…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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