Why we created the WooCommerce Showcase

Written by Marina Pape on August 13, 2015 Blog, News.

Many times out of ten the reason I buy something, or into something, is because of proven positive impact. Reviews impact sales more than price, social proofing sells and seeing live examples of the thing you are considering is a dead effective way to build confidence.

So where can one find great examples of WooCommerce?

Great question. Despite WooCommerce powering a staggering 30% of all online stores, until last week we didn’t actually have a curated space where we showed off our favourite examples. As so often happens, this suddenly came up a bunch of times and we realised it was time to hop to it.

Particularly: developers and agencies wanting to easily show their clients WooCommerce in action, aiding in the pitch to use us over other platforms. Game on.

Enter Woo’s marketing meetup in Chicago in June, including a weekend hackathon at a lake house in New Buffalo and the perfect opportunity to brainstorm, build and begin the showcase.

Hackathon with Pop tarts

What we aimed for

We wanted it to be the quickest way to “inspire confidence at a glance,” show off what WooCommerce can do and inspire store owners searching for a beautiful way to sell online (i.e. S’Well, we love that one).

Without going into too much technical detail we also wanted to give people browsing an idea of which WooCommerce extensions each of the featured sites used, and that they’d need to recreate something similar. And finally, we know having a couple of recognisable brands in the mix would go a long way.

Some brand using WooCommerce

And so we bring you theWooCommerce Showcase!

We are pleased to have it up and running, and will be adding more sites and features going forward. We’re also looking forward to telling the stories of the showcase entries on our blog.

Most recently, we’ve taken a closer look at:

How THX.co are using WooCommerce to drive donations to non-profits
How Nick and Eric are helping people sleep better with WooCommerce
How Jill used WooCommerce to create ‘the Netflix you have to wear pants for’

As things stand, we have showcase entries across a bunch of categories including clothing & fashion, food & drink, automotive, electronics, and design and will be building these out, and adding more in time.

Showcase examples Screen Shot 2015-08-06 at 14.53.58

Can anyone submit a site to the showcase?

Anyone who has purchased a product from WooThemes.com will be able to submit a site via a form that shows up if logged into a Woo account.

We look forward to receiving submissions from our store owners and developers doing great stuff with WooCommerce.

Kudos to the sites that have made it in so far, we (obviously, as we chose you) love your work.

Submit a site to the showcase


Still keen for more?

Here are a couple more of our favorite WooCommerce customer stories from the Showcase, enjoy!

Pro4Mance: How an Australian sport nutrition company get snack to athletes far and wide
PagePink: Using WooCommerce to create a beauty and wellness portal for women in Singapore
VotalFoods: Building an online store for one of South Africa’s most respected health brands
Joco Cups: Two surfing friends decided they could do better job of reusable cups


15 Responses

  1. SkyVerge
    August 13, 2015 at 7:40 pm #

    Loving this so far, nicely done!

    • Marina Pape
      August 17, 2015 at 3:17 pm #

      Thanks guys 🙂

  2. Kathy
    August 14, 2015 at 3:47 am #

    REALLY enjoyed going through all of the websites. Such diversity and creativity! But, I want to know more nuts and bolts. If a WooTheme was used, tell us which theme, if the site was all custom with WooCommerce, hey, tell us that also. I looked at 2-3 I would LOVE to know what theme they used!

    If you can, tell us more of the PROCESS. I can see the amazing products and passion for their brand, now I want to know more of HOW.

    THANK YOU for this…great idea.

    • Gary
      August 14, 2015 at 1:57 pm #

      Hi Kathy – thanks for having a look at the showcase!

      We planning on giving a bit more information over time with regards to things like the extensions that are used on the site etc.

      If you are more interested in the ‘behind the scenes’ information I would suggest having a look at some of the customer stories on our blog here: http://woocommerce.com/blog/customer-stories/

  3. Tony
    August 14, 2015 at 5:05 am #

    Nice job, guys! Really like the brand new showcase. Just my 2cents. It’d be great if you could put the “Theme Author” or “Theme Name”. Showcase is the great way to show performance of WooCommerce and its scalability and customers to find suitable theme for building own store.


    • Gary
      August 14, 2015 at 1:58 pm #

      Hi Tony

      Thanks. We are planning on adding more information to listings over time with regards to things like the extensions that are used on the site etc.

    • Marina Pape
      August 17, 2015 at 3:17 pm #

      Yeah, echoing what Gary said, we will add more bits. Theme specs would be good!

    • Liz@ODBA
      August 17, 2015 at 7:25 pm #

      Yes, that would be very helpful! The more information the better. 🙂

  4. Asif Srabon
    August 15, 2015 at 3:43 pm #

    Really Loving This………

    • Marina Pape
      August 17, 2015 at 3:18 pm #

      Great! Thanks for letting us know 🙂

  5. Ciprian
    August 17, 2015 at 12:06 pm #

    Totally offtopic question, how do you get a plugin in Builtwith? Is it a certain API or a code provided by them? I couldn’t find anything, anywhere.

    And back on topic, good luck with growing, I have just finished setting up my third WooCommerce site.


    • Marina Pape
      August 17, 2015 at 3:41 pm #

      Hi Ciprian. Reach out to the Builtwith support team, they’ll sort you out 🙂 Glad you enjoyed the article, and congrats on your third store 🙂

      • Ciprian
        August 18, 2015 at 12:23 pm #

        Thanks Marina. My technology now appears in Builtwith, my suggestion counted.

        I’m going to implement PayU as a payment gateway for a local business.


  6. Customized Marketing
    August 19, 2015 at 7:08 pm #

    Thanks for this. Miss the original Woo showcase from way back when. Was great to see what people did with all the themes. Perhaps this could be available to showcase all Woo themes even if not using Woo Commerce?

  7. tasnimjamal
    September 1, 2015 at 12:06 pm #

    love this idea of
    showcase…thanks a lot