WooThemes joins Automattic: The beginning of an exciting chapter

Written by Mark Forrester on May 19, 2015 Blog, News.

Today marks the beginning of the next exciting chapter in our journey as WooThemes. The short and sweet of it – we are joining the Automattic family! Read more about this from WooThemes co-founders, Mark and Magnus and from Matt Mullenweg of Automattic.


What does this mean for our customers? If you’re using WooThemes products (extensions, themes, or other) your subscriptions and experience will continue as before and there is no reason to worry. In the coming weeks and months you can expect business as usual from WooThemes, now with the added power of Automattic behind everything we do. For support, continue to reach out to us in the same way you always have done.

What does this mean for our team? The Woo ninjas are not going anywhere! They’ll continue working all around the world, with exciting opportunities for learning and growth through the cross-pollination of Automattic’s and our engineering, support and marketing teams.

In 2008, as three strangers in three countries, we set out on a quest to pioneer WordPress commercial theming, never dreaming of the rocket-propelled voyage into the self-hosted eCommerce unknown that lay ahead. It’s been an incredible ride, backed by a unique community, and here we find ourselves powering over 24% of online stores with our flagship product, WooCommerce. In addition we have several hundred WooCommerce extensions, a catalog of beautiful themes, and other plugins. We’re helping our customers launch their online businesses from every corner of the world.

WooThemes is a unique company, very proudly bootstrapped, consisting of 55 smart and committed team members distributed across over 20 countries. Our laser focus has been to ensure that our growth model aligns with our open source nature and active entrepreneurial community.

Over the past year, in response to the growing and more sophisticated requirements of the WooCommerce community, we have been exploring ways to accelerate our growth to be an even more accessible, easier to use, and enabling platform for our customers. We’ve met some very powerful and influential companies and potential investors, but none more ambitious and aligned with our values than the team at Automattic.

Since late last year we’ve been talking with Matt Mullenweg, CEO of Automattic and co-founder of WordPress, and his bridge team about what we could build together. Our plan is to leverage our combined wealth of knowledge, skills, vibrant community and joint infrastructure platform to reach new eCommerce heights.

We will work hard to ensure our growing teams integrate smoothly, are provided with fantastic opportunities, and enrich our collective culture.

To our partners, whether third party developers, designers, hosting companies, eCommerce service providers, or educational trainers: know that this ecosystem will grow even bigger and be loaded with even more opportunities. Our continued success hinges on the success of our customers and community.

To our WordPress friends, with many successful competing products and services: the fact that all of our businesses continue to co-exist with room for all and more is what makes the WordPress community so special. We trust the ripples of our new partnership with Automattic will grow into some powerful opportunities for you, as we work together to help WordPress further its staggering 23% market dominance.

Against the backdrop of an ever-changing, innovating and growing eCommerce industry, we are confident this is the right move at the right time and our team is all aboard and excited for the opportunity to create something truly significant.

Thank you for your continued support and being part of our journey.

Onwards and upwards!

Mark & Magnus

P.S Reach out to us on info@woocommerce.com with any concerns, comments or questions and – even if it takes a little while – we will answer each of you.


263 Responses

  1. Travis Pflanz
    May 19, 2015 at 9:04 pm #

    Interesting to see how this merger can (hopefully) consolidate and make the all the WooCommerce options affordable and more bundled to the newcomer eCommerce WordPress website owner.

    • Nicole Kohler
      May 19, 2015 at 9:27 pm #

      I’m confident I speak for everyone when I say we’re excited to see what the future holds. Stay tuned 🙂 Thanks Travis!

      • Alain Aubry
        May 20, 2015 at 1:08 am #

        As Travis Pflanz said, I hope that the Woocomerce options becomes affordable. Now they aren’t.

        • Seth Miller
          May 20, 2015 at 6:54 am #

          Maybe they will bundle the lot of the plugins into $59/year for 1 site, $129/year for 3 sites, and a developer option of $159 for all of the current bundled extensions for one year for up to 10 websites. That would be a positive revenue source, show their commitment to the support of all of the various add-ons and how they integrate, and give them an affordable price point that most developers who use WooCommerce could wrap their hands around. Win win

          • Joona Nuutinen
            May 25, 2015 at 3:34 pm #

            Something like this I could understand and buy. The current plans are just way too expensive. I hope that Automattic will bring some sense to the pricing.

      • Tom
        May 21, 2015 at 9:09 pm #

        Maybe support will improve?

    • Agbonghama Collins
      May 20, 2015 at 11:47 am #

      As others have reiterated, i just hope the extensions become more affordable.

      • Joona Nuutinen
        May 25, 2015 at 3:35 pm #

        Yeah, this is my #1 wish too. I believe that WooCommerce would gain even bigger market share, if the extensions were more affordable.

    • William
      May 20, 2015 at 12:44 pm #

      Congratulations on the merger! You guys have contributed to WP, and the community and this news is very cool! Also, I agree with Travis. With a 24% market share, there should be a large enough customer base to make WooCommerce plugins more affordable – perhaps offering bundles. They’re currently too expensive for the small business startups.

      • Dylan Newcomb
        May 21, 2015 at 8:56 pm #

        Yes to that! I had to leave the Woocommerce platform as each new feature I needed aded to my yearly subscription renewal rate… It adds up QUICK!

      • Jay
        May 22, 2015 at 4:55 am #

        Congratulations on the next phase of WooThemes development.

        At first look, the WooCommerce extensions appear expensive, but when you consider the level of support needed to be factored into the sell price; and also that renewals of a license are 50% discount for every year after the first purchase the pricing is very fair.

        If a startup can’t afford to pay a few hundred dollars to setup their online shop they need a different business model.

    • Scott
      May 21, 2015 at 2:13 pm #


      You have driven our clients online businesses for years now and can not shout out enough about your products! You helped us as a company build a business around your products and I really hope joining Automattic will drive your business on!

      Great stuff!


      • Nicole Kohler
        May 21, 2015 at 3:51 pm #

        So glad to hear Scott! Thanks for being part of it 🙂

    • Melody
      May 21, 2015 at 8:44 pm #

      This sums up my feelings as well.

    • Scott N
      May 21, 2015 at 8:49 pm #

      Agreed with all the comments here about making the extensions more affordable. I also hope that Automattic can help with all of the WooCommerce flaky problems.

    • Gene
      May 27, 2015 at 6:40 am #

      Yeah, let’s all hang on and wait until the announcement that WordPress will no longer be free. That sounds a lot more likely than any expectation that WooCommerce prices will go down.

  2. Nathan
    May 19, 2015 at 9:05 pm #

    Should be interesting.

  3. Coen Jacobs
    May 19, 2015 at 9:07 pm #

    Wow. What can I say? WooThemes, especially Mark, Magnus and the people I’ve worked with when I was still part of WooThemes: CONGRATULATIONS! This is so well deserved and I’m confident that this will allow you guys to grow even further. Cheers! 😀

    • Nicole Kohler
      May 19, 2015 at 9:16 pm #

      Cheers Coen, thanks for your ongoing support! 🙂

    • Magnus Jepson
      May 19, 2015 at 9:19 pm #

      Thanks for being part of the journey Coen!

  4. mclanecreative
    May 19, 2015 at 9:09 pm #

    Not sure anyone saw this coming. Congrats… I think.

    • Nicole Kohler
      May 19, 2015 at 9:23 pm #

      We’ve been in discussions for about six months, but the news is definitely a surprise for many. We’re all excited for what the future will bring 🙂

  5. Scott Basgaard
    May 19, 2015 at 9:11 pm #

    It’s been amazing to see this company grow and wishing all my friends an incredible future.

    Automattic has just acquired some of best I know.

    Congrats everyone!

    • Nicole Kohler
      May 19, 2015 at 9:17 pm #

      Thanks for your support Scott!

  6. John Saddington
    May 19, 2015 at 9:11 pm #

    Congrats. Let the games begin.

    • Nicole Kohler
      May 19, 2015 at 9:24 pm #

      Thanks, John!

  7. Devin Walker
    May 19, 2015 at 9:15 pm #

    The biggest acquisition in the WordPress world thus far. Congratulations to all those involved. Hard work pays off. Woo is a great company and a seemingly great fit for Automattic.

    • Nicole Kohler
      May 19, 2015 at 10:03 pm #

      Thank you Devin!

  8. Jesse Petersen
    May 19, 2015 at 9:18 pm #

    Whoah!!! Congrats, guys. As an early adopter of Woo, I look forward to seeing where this goes for you. Let your journey resume.

    • Nicole Kohler
      May 19, 2015 at 9:24 pm #

      Many thanks for your ongoing support Jesse, cheers 😀

  9. itthinx
    May 19, 2015 at 9:20 pm #

    Hey congrats on that!

    This sounds very promising and great news, looks like there will be a huge number of opportunities arising from this union in the eCommerce sector.


  10. Andy Feliciotti
    May 19, 2015 at 9:20 pm #

    Wow huge news, good work guys!

    • Nicole Kohler
      May 19, 2015 at 9:27 pm #

      Cheers Andy!

  11. David-Andrew
    May 19, 2015 at 9:29 pm #

    Everyone: congratulations! Very impressive and this promises a great new time ahead!

    • Nicole Kohler
      May 19, 2015 at 9:32 pm #

      That’s the idea, great times ahead for all 🙂 Thanks for your support David-Andrew!

  12. Vinny O'Hare
    May 19, 2015 at 9:44 pm #

    Congrats all the way around. I can’t say I saw this coming.

    • Nicole Kohler
      May 19, 2015 at 9:45 pm #

      Thank you for the support Vinny 🙂

    • Joona Nuutinen
      May 25, 2015 at 3:37 pm #

      I was quite surprised as well. But it makes a lot of sense now.

  13. Mason
    May 19, 2015 at 10:07 pm #

    Congrats guys! This couldn’t have happened to a better group 🙂 Excellent and well done for the Woo Team!

    • Nicole Kohler
      May 19, 2015 at 10:10 pm #

      Our team thanks you for the kind words Mason 😀 Cheers!

  14. Joshua McNary
    May 19, 2015 at 10:08 pm #

    Congrats and I look forward to what is to come via this merger. Onward and upward!

    • Nicole Kohler
      May 19, 2015 at 10:11 pm #

      Thanks very much Joshua, onward and upward indeed 🙂

  15. Rastislav Lamos
    May 19, 2015 at 10:14 pm #

    Congratulations, these are great and quite surprising news! I firmly believe Automattic + WooThemes will push WordPress global usage over 30% in near future. Looking forward to the great times 🙂

    • Nicole Kohler
      May 19, 2015 at 10:25 pm #

      Many thanks Rastislav, we’re looking forward to growing the market share together 🙂

  16. Josh Arcadia
    May 19, 2015 at 10:14 pm #

    I hope prices drop down, plugins were so expensive!

  17. Adam
    May 19, 2015 at 10:17 pm #

    This is awesome but I hope you guys can keep up with the security updates. Congrats!

    • Nicole Kohler
      May 19, 2015 at 10:23 pm #

      It will be business as usual for the foreseeable future Adam, and we’re certainly aiming to keep up with those important patches 🙂 Cheers!

  18. Andy Driver
    May 19, 2015 at 10:29 pm #

    Sounds very promising the the WP commerce community. Big question: can this partnership speed up WooCommerce and reduce the huge amount of server resource required to maintain a quick, search engine-friendly website shop?

    If yes, then awesome!

    • Claudio
      May 19, 2015 at 11:44 pm #

      We are working every day at it… The next version will have considerable improvements for those who work with variations.

      • Scott Wise
        May 20, 2015 at 10:06 am #

        Thank Goodness! Been waiting for the product variations issues to be tackled for a while now. Will there be a bulk variation editor included in core now? all the add-on premium plugins are lacking. This should be core in WooCommerce.

      • Shavone
        May 21, 2015 at 10:06 pm #

        That’s awesome news!!!

      • Saskia
        May 22, 2015 at 6:45 am #

        This sounds awesome!
        I have a very small shoppe with only 6 products – however 85 variations in total. Could use some improvements.

        Especially backend bulk handling.

        Congratulations to these exciting news! Jetpackize WC and your market share will hit 40%!
        Vote for better and more direct backend without three to four clicks per product, per order, per customer to reach desired infos or bulk edit things.
        Backend needs huge improvements!

        Looking forward to what the future holds for WOO!

  19. Adam Buckeridge
    May 19, 2015 at 10:32 pm #

    Congrats to the team. It is a nice vote of confidence to the Woocommerce team and community.

    • Nicole Kohler
      May 19, 2015 at 10:34 pm #

      It is indeed Adam! Cheers!

  20. Emil Uzelac
    May 19, 2015 at 10:32 pm #

    Amazing news and congratulations!

    • Nicole Kohler
      May 19, 2015 at 10:35 pm #

      Thank you Emil 🙂

  21. Nile
    May 19, 2015 at 10:34 pm #

    This is definitely a interesting, in an exciting way, news. Congrats to Automattic and WooThemes.

    • Nicole Kohler
      May 19, 2015 at 10:36 pm #

      We’re all most appreciative of your support Nile!

  22. Alex Patin
    May 19, 2015 at 10:50 pm #

    Wow! What amazing news! Congratulations to the WooThemes team – y’all have certainly earned it 😉

    • Nicole Kohler
      May 19, 2015 at 10:53 pm #

      We thank you Alex, it’s amazing news indeed 🙂 Cheers!

  23. alexdigital
    May 19, 2015 at 11:17 pm #

    Congratulations guys.

    I look forward to see where this takes Woocommerce!

    • Nicole Kohler
      May 19, 2015 at 11:18 pm #

      Thank you! We’re all very excited for what the future holds 🙂

  24. Amir
    May 19, 2015 at 11:20 pm #


    • Nicole Kohler
      May 19, 2015 at 11:31 pm #

      Thanks Amir 😀

  25. Bradley D
    May 19, 2015 at 11:41 pm #

    Congratulations to all involved. Look forward to seeing where this takes WordPress and WooCommerce.

    • Nicole Kohler
      May 20, 2015 at 12:02 am #

      Many thanks Bradley!

  26. Kevin Trye
    May 19, 2015 at 11:50 pm #

    This is very interesting and exciting. The woocommerce aspect particularly… Does this ultimately mean the woocommerce will soon be a premium upgrade option on wordpress.com as well as shopify cart? The possibilities are endless.

    • Nicole Kohler
      May 20, 2015 at 12:01 am #

      Hey Kevin! Right now we’ve got no immediate plans to add WooCommerce for .com users, but we’ll certainly keep everyone posted. It’s certainly exciting news (and opens up many possibilities for everyone) and we appreciate your enthusiasm! 🙂

  27. Elliot
    May 19, 2015 at 11:59 pm #

    Wow Woo! Onwards and upwards. Big congrats to the whole team!!

    • Nicole Kohler
      May 20, 2015 at 12:02 am #

      We appreciate your support Elliot 😀

  28. shane
    May 20, 2015 at 12:12 am #

    Woocommerce is going to remain free right?

    • Nicole Kohler
      May 20, 2015 at 12:24 am #

      Good question Shane! We have no plans to change this right now, so for the foreseeable future, WooCommerce will remain free.

      • lkjh
        May 21, 2015 at 9:19 pm #

        Hm, that was totally non-committal. Prepare to grab your wallets.

        • Nicole Kohler
          May 21, 2015 at 11:31 pm #

          Ha, sorry to be vague, wasn’t at all my intention 🙂 To re-iterate, as of right now we have no plans to charge for WooCommerce.

  29. Jens
    May 20, 2015 at 12:20 am #

    Big congratulations, and keep up the awesome work

    • Nicole Kohler
      May 20, 2015 at 12:26 am #

      Many thanks Jens 🙂

  30. Frano
    May 20, 2015 at 12:34 am #

    Wow, great news! Congrats guys, curious about the next steps!

    • Nicole Kohler
      May 20, 2015 at 12:56 am #

      Thanks Frano! We’ll keep everyone posted on what comes next 🙂

  31. Gregg
    May 20, 2015 at 12:38 am #

    Wow, congratulations to the entire Woo team – and community, because this will benefit everyone who themes on Woo! Great news 🙂

    • Nicole Kohler
      May 20, 2015 at 12:55 am #

      Yes, that’s a great way to look at it 😀 Thank you Gregg!

  32. Simon Harpet
    May 20, 2015 at 12:39 am #

    Hi guys,

    Congrats…looking forward to see what the future holds.

    Will there be any impact on customer service requests & an increase in your response times?

    Any impact on existing pricing structures?

    Best wishes for the future, looking forward to the ever improving WooCommerce!

    Simon 🙂

    • Nicole Kohler
      May 20, 2015 at 12:52 am #

      Great questions Simon, happy to tackle those for you.

      We don’t expect support to be impacted negatively by this. We’re always looking for ways to improve the support experience for our customers (including rolling out some major improvements to our ticketing system, which has also just happened!). With more resources and the support of the full Automattic team, we can continue to make critical improvements and cut down on response times even more.

      As for pricing, at the moment we have no plans to change this. If anything does change along these lines we’ll communicate it to everyone as quickly and efficiently as we can.

      Thanks very much for your support and please do let us know if there’s anything else you’re wondering about 🙂

    • Maria
      May 20, 2015 at 1:00 am #

      Hey Simon! Thanks for the congrats and well wishes!

      We are in a all hands on deck mode in support over here. We launched our new Support Ticket forms today too so hopefully this will ensure questions get routed to the right channel to avoid any Support delays.

      There are currently no plans to update the pricing structure or change any details of your account downloads or license terms. 🙂

  33. Josh
    May 20, 2015 at 1:13 am #

    I’m glad you are working with Mullenweg. I hope this means your developers will get a stronger voice with the development of the wordpress platform.

    The intelectual property you are creating is a treasure trove… if it isn’t hurt by how new updates and a possible new direction of dev…

  34. David Maillard
    May 20, 2015 at 1:33 am #

    Super duper guys! Just wrote a small post with my point of view, but looks astonishing to move into that direction. https://dmaillard.com/automattic-acquires-woocommerce/

    • Nicole Kohler
      May 20, 2015 at 1:42 am #

      Thanks for your thumbs up in that post David, we’re stoked. Glad you like the “WooMattic” handle/URL too, the team started using it last week when the news broke internally and it just stuck! Cheers 🙂

      • David Maillard
        May 20, 2015 at 1:44 am #

        Haha, that’s leaked news, smells like a rebrand 🙂

        • Nicole Kohler
          May 20, 2015 at 1:47 am #

          Hehe 🙂 Well in all seriousness we’re not planning on changing our name (or the name of our products) in the foreseeable future, but we can’t help but think WooMattic is a catchy way to refer to the happenings of the day!

  35. Jesse
    May 20, 2015 at 2:11 am #

    Are you guys going to get back to making and releasing themes now?

    • Nicole Kohler
      May 20, 2015 at 2:23 am #

      Hey Jesse! We just recently released a child theme for Storefront called Deli, which you can find here: http://woocommerce.com/products/deli/ And we’ve got Canvas 6 in the works as well.

      We’re very excited to continue growing both WooCommerce and our other offerings (including themes and plugins like Sensei) along side of Automattic. If there’s a particular theme update or feature you’re waiting on or would like to see, do let us know so we can look into that 🙂 Cheers!

      • Max
        May 25, 2015 at 3:29 pm #

        Multisite Network ecommerce would be awesome!

        WPMUDEV’s MarketPress v4 is seeming like vaporware…

        It’d be great to see WooMattic flex some serious multisite muscle and come out with something elegant and amazing =)

  36. Tony Alexander
    May 20, 2015 at 2:44 am #

    Congratulations WooTeam. As a longtime customer and avid believer in your solid code base I hope this means greater things lie ahead. It’s been a great ride and those who have watched and participated, even if only from the periphery, have enjoyed it. Cheers!

    • Nicole Kohler
      May 20, 2015 at 2:49 am #

      We’re so glad you’ve enjoyed the journey with us so far Tony — we believe great things are on the horizon for us all and would love it if you came along with us. 🙂 Cheers!

  37. omid
    May 20, 2015 at 2:45 am #

    wow , a phenomenon …

  38. Abdullah
    May 20, 2015 at 3:05 am #

    This is huge! You’re now part of the people behind WordPress!! I can’t wait for whatever is coming, but I believe really good stuff.

    Congratulations to all the people at WooThemes, we love you <3

    • Nicole Kohler
      May 20, 2015 at 4:41 am #

      That’s very kind of you Abdullah! We love you too. <3

  39. WPRangers.com
    May 20, 2015 at 3:42 am #

    Congratulations to Woothemes team and Automattic!

    • Nicole Kohler
      May 20, 2015 at 2:34 pm #

      Thank you 🙂

  40. HostNerds
    May 20, 2015 at 4:26 am #

    Congrats! This is a positive for the whole WP ecommerce community.

  41. harshvardhan
    May 20, 2015 at 5:10 am #

    its great news …many congratullation for your new journey !!!

  42. Kinta
    May 20, 2015 at 6:13 am #

    So many things with woo, many experience, explore the themes, specialy the great plugin ever WooCommerce :), Congratulation guys, greating from Indonesia.

  43. Rahul Bansal
    May 20, 2015 at 9:03 am #

    This is big! Congratulations to all WooNinjas. 🙂

    • Nicole Kohler
      May 20, 2015 at 5:43 pm #

      Thank you Rahul!

  44. Vivek Jain
    May 20, 2015 at 9:11 am #

    A box full of good wishes to you guys. Keep up the good work.

    Really looking forward to know how this is going to shape up.

    • Nicole Kohler
      May 20, 2015 at 5:38 pm #

      Thank you Vivek, we hope you’ll come along on the journey with us! 🙂

  45. Fox
    May 20, 2015 at 9:24 am #


    • Nicole Kohler
      May 20, 2015 at 2:26 pm #

      Indeed! 😉

  46. Maruti Mohanty
    May 20, 2015 at 9:32 am #

    Wonderful news!! “WooMattic” will definitely rock . Congratulations to both the teams 🙂

    • WHMpress
      May 20, 2015 at 10:27 am #

      Hopefully we will get long awaited solution for turnkey multi-vendor marketplaces.

    • Nicole Kohler
      May 20, 2015 at 2:27 pm #

      We’re so glad you think so Maruti, thank you!

  47. Aigars
    May 20, 2015 at 10:40 am #

    This is by far the biggest thing that has ever happened to WordPress. Will see how it changes the entire ecosystem around it. It is going to be a nice addition to WordPress.com users but not sure how it will change the entire self-hosted theme and plugin market but I believe that changes are going to be more than noticeable.

    Congratulation to both parties!

    • Nicole Kohler
      May 20, 2015 at 2:30 pm #

      We hope you’ll stick around with us to see how things develop, Aigars — we’re aiming for plenty of positive developments for all 🙂 Cheers!

  48. Bowe Frankema
    May 20, 2015 at 10:45 am #

    Congratulations Woo… Awesome team, awesome product, awesome new step for Woo! Awesome!

    PS: Awesome!

    • Nicole Kohler
      May 20, 2015 at 2:32 pm #

      Awesome is right 🙂 Thank you Bowe!

  49. Daniel McClure
    May 20, 2015 at 11:12 am #

    Congratulations team, looking forward to seeing what the future holds!

    *crosses fingers for bundled WooCommerce extensions* 😉

    • Nicole Kohler
      May 20, 2015 at 2:33 pm #

      Thank you Daniel, we’ll surely keep everyone posted on any new changes or additions.

  50. David Bennett
    May 20, 2015 at 11:27 am #

    As a business owner, this is important.

    We have a combined B2B + retail site and we are finding it harder and harder to cram everything we need into one site – different prices/shipping rules/order requirements/etc for different customer groups.

    The site is not responsive and this has been the trigger for us to look at options. We have looked at continuing our current self-hosted system with two parallel sites, or moving to SAAS with two sites running in parallel.

    I looked at Woo, but have ben worried about it and WP staying in sync or causing problems somehow – like the reports I read about plugins breaking with the latest Woo release.

    So my question is, do you have a roadmap you’d like to share about how you see Woo developing? I would dearly love to think that it is a platform we can work with.

    • Nicole Kohler
      May 20, 2015 at 2:25 pm #

      Hello David, many thanks for taking the time to comment.

      We hope that Woo is a platform you can work with too! Ensuring backwards compatibility with all plugins in the WooCommerce ecosystem is top of mind for us, and we’ll be making sure we do a better job of that going forward.

      We don’t have a roadmap quite yet, but stay tuned to the development blog here: http://develop.woocommerce.com/woocommerce/ This is where we post updates as they become available (and will continue to do so for the immediate future).

      Please do give us a shout here or contact our support team if there’s anything we can help you with. We’d love to keep you with us and are certainly willing to help you with any troubles you may happen to encounter both now and in the future.

      Cheers 🙂

  51. fox-didl
    May 20, 2015 at 11:44 am #

    Congratulation from deep of my heart. All our shops running wordpress with woocommerce with a log of plugins from woothemes marketplace. It was the best decission we’ve ever made and now we know it definatly!

    Awesome! Awesome! Awesome!
    And also you support – awesome. You made today a winning-day for alle WooCommerce-Shop-Owners. WordPress + WooCommerce together in developing, WOOOOOOOWWWWW!

    • Nicole Kohler
      May 20, 2015 at 2:31 pm #

      Woo! Your enthusiasm is amazing 😀 Thanks for your kind words!

  52. Aaron Bowie
    May 20, 2015 at 11:56 am #

    Congratulations guys!!!!

    Really pleased for you all!

    Just don’t forget us developers who work with WooCommerce 🙂

    • Nicole Kohler
      May 20, 2015 at 2:18 pm #

      Thank you Aaron! We’ll be striving to keep everyone in the loop and equipped with what they need to continue working with Woo 🙂

  53. Terry Tsang
    May 20, 2015 at 12:30 pm #

    Wow, this is a great surprise. Congrats! I believe this is the beginning of another great adventure. Cheers!

    • Nicole Kohler
      May 20, 2015 at 2:14 pm #

      Yes, we’re all excited to continue this adventure together 😀 Cheers Terry!

  54. Tony
    May 20, 2015 at 12:44 pm #

    Wow, awesome news! I believe it’s the biggest event in WordPress world for 2015 :D.

    Is there any changes in the roadmap of WooCommerce after this action? What’s the focus of WooCommerce now?


    • Nicole Kohler
      May 20, 2015 at 2:22 pm #

      Hi Tony, thanks for your well wishes 🙂 There are no immediate changes to the WooCommerce roadmap. The WooCommerce team is already hard at work on the next version, which we’re focusing on the onboarding experience for new users. We’ll be working with the smart folks at Automattic to start thinking through how we can improve the product and create new offerings we think our customers will love.

      Please do give us a shout if you have any further questions. Cheers!

      • Tony
        May 21, 2015 at 11:08 am #

        Thanks for clarifying. What will happen with new WooCommerce extensions submissions? Do you still accept new authors and allow to sell on your website? Is there any changes in the condition applied to the developers?

        Furthermore, is there any plans of supporting authors selling exclusively on your website?

        • Nicole Kohler
          May 21, 2015 at 3:50 pm #

          Hi Tony, for the immediate future there will be no changes to the items you’ve listed. Automattic has no intention of messing with a winning formula nor impacting the revenue of our third party developers. If there are any changes down the line we will be certain to update everyone accordingly. 🙂

          • Tony
            May 22, 2015 at 8:24 am #


            What about the future submissions? Do you still accept new submissions or it’s temporary paused? From some blogs I’ve heard that you don’t accept new things anymore.

            Thanks for your kindness and quickness.

          • Nicole Kohler
            May 22, 2015 at 5:51 pm #

            Hey Tony! I’m not sure where that information is coming from, are you able to link me to the sources saying that so we can set them straight? Thanks 🙂

          • Tony
            May 23, 2015 at 12:38 pm #


            Finally, found the link and statement “WooThemes has 3rd party plugins selling on their site, although they are not currently accepting new developers.”.

            You can see it at here http://daniel.gd/best-place-to-sell-wordpress-plugins/

  55. Isaac Keyet
    May 20, 2015 at 1:00 pm #

    Huge congrats to Magnus, Mark, and all the other great old and new Woo people! I’m so excited about this. It’s well deserved and a great fit. Ninja fist bump.

    • Nicole Kohler
      May 20, 2015 at 2:13 pm #

      We thank you Isaac 🙂 And a ninja fist bump right back at you!

  56. WEN Themes
    May 20, 2015 at 1:14 pm #

    Surprising but great news. Congrats to Woo and Automattic.

  57. Nickolass Jensen (Nettpilot)
    May 20, 2015 at 1:16 pm #

    This is history:)
    I just checked my theme folder and found that I have been using WordPress since 2005 and the first ever themes I bought was with Woothemes in 2008. It was Grunge and Papercut. The first Webshop we made was with Magento in 2008 and our first WordPress webshop we made was with WP E-Commerce in 2009.

    The first WooCommerce Webshop my company made was with Canvas Commerce in 2011:) We have only used WooCommerce since then and have never looked back. Now we even make plugins.

    Since then you guys have litterally been a part of how we do business and plan our future.
    I am glad to be a part of this journey and wish you all the best.

    • Nicole Kohler
      May 20, 2015 at 2:13 pm #

      We are so glad to have you along with us for the journey Nickolass, thanks for being part of the Woo adventure since the early days! 🙂

  58. James Chai
    May 20, 2015 at 2:29 pm #

    Great news for everyone … Awesome!

  59. Sasa
    May 20, 2015 at 2:44 pm #

    Congrats! I believe this is the new beginning.
    No more only Magento, Magento, here is now new WOO!!! 🙂

    • WooExpert
      May 20, 2015 at 2:56 pm #

      A pretty exciting news, a smart move on the market. especially the ones in the E-Commerce industry. This is a partnership of two great companies

      Will be good to see where this all leads, and how Woo continues to evolve with Automattic behind it.

      Anyway, Congrats to Woo and Automattic.


  60. Karl Sandoval
    May 20, 2015 at 3:33 pm #

    Exciting and surprising news! We’ve been using WooCommerce for a number of years for client sites and find it very flexible to work with and teach clients how to use. The main drawbacks for us and our small e-commerce clients have always been the relatively high plugin prices (and their yearly renewal fees), even for pretty modest functionality (compared to other open source systems).

    Really excited to see what the future holds for WooCommerce in the future!

    • Nicole Kohler
      May 20, 2015 at 5:36 pm #

      Thanks for chiming in and your valuable feedback Karl, we’re excited as well! Cheers 😀

  61. netpagz
    May 20, 2015 at 4:44 pm #

    This looks very promising for both Automattic and WooThemes!

    I am very interested to know if this merger will improve support response times. It seems that whenever I submit an issue, it takes at least a day and sometimes several to get any response. Do you have any support personnel in the US? I can’t remember the last time I received a response from the US. This doesn’t matter per se, but it does cause the delays referred to above.

    I also heartily echo the hope that prices will go down. WooCommerce extensions are the most expensive software licenses I purchase *anywhere*!

    • Nicole Kohler
      May 20, 2015 at 5:35 pm #

      Hello there! Support is something we’re aiming to improve – we just rolled out our new ticketing system, for one. We’ve also grown our team recently and are adding in new resources to address tickets faster and more thoroughly. It’s definitely something we plan to keep improving as time goes on!

  62. GregB
    May 20, 2015 at 4:58 pm #

    Congrats, Yes! Great move, Yes! But… As a business owner just about to pull the trigger on which eCommerce platform to utilize for our new on-line sales platform, this makes me very nervous. Of course, we all hope for the best outcome going forward and for smooth integrations, etc. But I do believe that this news puts doubt in the minds of businesses that are currently in the decision phase because we have all seen these mergers not work out, or at least hit a few bumps early on.

    Additionally, lower prices for extensions in the future will be wonderful, Yes! But, again, I hate to commit my company’s time and resources today (or in June) only to see prices slashed and feel like we wasted valuable cash by going with WooMattic too soon (BTW, the “.com” is already registered – nice).

    By no means do I mean to throw a wet blanket on things here, I love this acquisition and think it will only benefit the greater community in the long run… But, maybe the leaders of the two companies can hurry and release a short-term roadmap just to ease the anxiety of the up-tight business guys (oops!). Thanks for listening!

    • Nicole Kohler
      May 20, 2015 at 5:31 pm #

      No worries about being a wet blanket or anything along those lines Greg, we so appreciate your willingness to chime in 🙂

      Our aim is to work closely with Automattic to keep the impact on our customers and store owners minimal, and to quickly smooth out any bumps in the road if and when they occur. We don’t want anyone to worry about WooCommerce going away or their money being wasted – those are concerns we’re aiming to tackle together.

      You’re not the first person to ask about a roadmap, and we don’t have one in the works at the moment, but we do post plenty of details on our development blog here: http://develop.woocommerce.com/woocommerce/

      Hope that helps, do reach out if there’s anything else we can help you with!

  63. Nasif
    May 20, 2015 at 5:19 pm #

    Sounds great and looking forward to develop hosted apps for the new platform that I can foresee as the Hosted ecommerce platform, something like shopify. We do shopify apps and woocommerce plugins, but next we are hoping to offer hosed woocommerce plugin and earn as retain basis 🙂

    So, I am considering it a Great Deal for all of us 🙂

    • Nicole Kohler
      May 20, 2015 at 5:24 pm #

      Come to the dark side Nasif, we have ninjas. 😉 But in all seriousness we think it’s a pretty great event too!

  64. Kevin
    May 20, 2015 at 5:56 pm #

    CONGRATULATIONS! wish woocommerce do something about with SaaS in the next version,it’s very hot now!

  65. Thyago
    May 20, 2015 at 7:50 pm #

    Great! We are excited with this news as partner of Whoothemes in Brazil. Congratulations to all team that make the platform WooCommerce better every day, and always has been a pleasure be a partner. Let’s go move forward with Woocommerce beyond this world 😀

    • Nicole Kohler
      May 21, 2015 at 3:53 pm #

      Thanks for your support Thyago, cheers 🙂

  66. Stephen (Shipwire)
    May 20, 2015 at 8:38 pm #

    Congratulations! Looking forward to providing order fulfillment services to even more WooCommerce merchants in the future with Automattic backing you.

  67. Haroun Kola
    May 20, 2015 at 9:42 pm #

    Ooh. That’s good news. Did they buy you out? Nice work.
    Cheaper extensions, I hope…

  68. Vayu Robins
    May 20, 2015 at 9:49 pm #

    This really came as a surprise! I have setup many WooCommerce sites and had not expected this. Looking forward to what great things this partnership might bring us. Maybe better email editing/management, hint hint. 🙂

    • Nicole Kohler
      May 21, 2015 at 3:52 pm #

      Yes Vayu, we’re all anticipating many great things. Appreciate your hint there 😉

  69. Nicolas
    May 20, 2015 at 10:09 pm #

    Cela fait un an que je propose des boutique WooCommerce à mes clients, cela confirme que j’ai fait le bon choix. WordPress + WooCommerce est un duo gagnant ! On associe la puissance du SEO de WordPress au ecommerce.

  70. Sophy
    May 21, 2015 at 3:01 am #

    Awesome WooTheme Team, this what I want before I hope after join your both will make easy to developer e-commerce platform with WordPress + WooCommerce

  71. Ovi Puscas
    May 21, 2015 at 11:48 am #

    This is the best WooCommerce news. Just today I was considering switching to Magento for our Ecommerce delopmemt services due to the lack of scalability in how WooCommerce is built.

    Hopefully this acquisition will mean that the Automattic developers will get under the hood of WooCommerce and fix some of its ridiculous issues that prevent it from scaling well for large stores.

  72. ryan percy
    May 21, 2015 at 2:33 pm #

    Thats good move! Hoping awesome things in WordPress eCommerce now!
    Cheers guys

    • Nicole Kohler
      May 21, 2015 at 3:51 pm #

      Thank you Ryan, cheers 😀

  73. Richard
    May 21, 2015 at 5:17 pm #

    I hope they won’t kill WooCommerce by adding it to JetPack.

    We disable JetPack on all of our sites, and will keep it this way until Jetpack stops using xmlrpc.php. XMLRPC should have got rid of passwords a long time ago and leaving it accessible ensures that you have regular bruteforce attempts slowing down your site. We also hate the way Jetpack enables new plugins on it’s own and all the outgoing calls related to it.

    Forcing people to use JetPack would probably encourage an alternative solution to replace WooCommerce but that could take some time.

    • Nicole Kohler
      May 21, 2015 at 6:39 pm #

      Hey Richard! This question’s come up quite a lot since the announcement as you might imagine. Right now there are no plans to add WooCommerce to Jetpack or to force its usage. Hope that helps, cheers 🙂

      • Monika T-S
        May 24, 2015 at 12:07 pm #

        This is fantastic! Because of the private terms of my country (Austria) I’m not allowed to use Jetpack. [ in Germany too] Or in other words: it is a high risk to do so.

        I love to combine WOO Commerce and your theme “storefront”. All the actions and hooks from the theme are fantastic 🙂 . I need only two files to change everything: style.css and functions.php => this is update friendly!

  74. Mukesh Mali
    May 21, 2015 at 5:24 pm #

    Standby for capital_wc_dangit()

    • Nicole Kohler
      May 21, 2015 at 6:37 pm #

      Ha! That’s clever Mukesh, we can only hope 😉

  75. Jason Chan
    May 21, 2015 at 8:25 pm #

    That is great news to hear. I’ll be very interested in how this would impact the product offering (if any) into combining multiple extensions into features of woocommerce to avoid multiple/staggered updates. Very exciting to the WP/Woocommerce community.

    • Nicole Kohler
      May 21, 2015 at 8:35 pm #

      Glad you’re excited about the news Jason! We’ll keep everyone posted on how this might impact updates and our products moving forward.

  76. Sinoun
    May 21, 2015 at 8:27 pm #

    Wow, that’s huge and exciting news! And ditto on what everyone else says about more affordable extensions…

  77. Susann
    May 21, 2015 at 8:29 pm #

    This is great – congratulations.

    I’m using WooCommerce, and i like it very much – grat job until today. But i think it is sometimes not easy to use. WooCommerce powered by Automattic … wooooo!!!!

    • Nicole Kohler
      May 21, 2015 at 8:39 pm #

      Thank you Susann, and we’d love to make WooCommerce easier for you. Please do give us a shout if there’s anything specific you’re having trouble with or if you have any suggestions you’d like to share with us. Continuous improvement is our goal both now and moving forward 😀

  78. Tonny
    May 21, 2015 at 8:29 pm #

    But you miss out on the important issue. What will the difference be? How will you cooperate with automatitc?

    • Nicole Kohler
      May 21, 2015 at 8:43 pm #

      Hi Tonny, there’s quite a bit of detail on how the Automattic-Woo (or WooMattic, as we’ve jokingly dubbed it) cooperation will go in the blog posts by Matt, Mark, and Magnus linked above. We believe we can benefit and learn from Automattic, and vice-versa actually!

      For the time being, and especially for our team of Ninjas, there won’t be much difference day-to-day. But we’re looking at all aspects of Woo and how we can improve them (like support, etc.) with Automattic’s help and bigger team behind us.

      Does that answer your question? Do let us know if there’s anything specific you’re not finding in the comments and blog posts above. 🙂

  79. Leon Francis Shelhamer
    May 21, 2015 at 8:42 pm #

    WOW!!! That is the best news I heard all week, Literally my two favorite companies becoming one!

    • Nicole Kohler
      May 21, 2015 at 8:44 pm #

      Woohoo Leon, high-five! Glad we could make your week a little brighter with our joining of forces 😀

  80. Jacques
    May 21, 2015 at 8:44 pm #

    Busta Rhymes sum it up — Woo Hah!! https://www.youtube.com/watch?v=AiVpSSkwPU4

    • Nicole Kohler
      May 21, 2015 at 8:49 pm #

      Perhaps we’ll have to play this one at the next WooConf 😉

  81. Archie Makuwa
    May 21, 2015 at 9:02 pm #

    Wow guys, congratulations on the engagement, wedding or whatever (it doesn’t matter).
    Wish you the best of success and hope to see more kicka$$ products from your in the very near future!!

    • Nicole Kohler
      May 21, 2015 at 11:20 pm #

      Funny you said that Archie, the period of Woo and Automattic discussing this venture was actually likened to dating 🙂

      Thanks for your well wishes!

  82. Kobby
    May 21, 2015 at 9:12 pm #

    I rarely commit on posts but I’m really excited. I’ve watched WooThemes grow, grow, grow being an early subscriber and being around through teething problems to extraordinary growth with WooCommerce….
    I know you guys are going to rock!!!

    • Nicole Kohler
      May 21, 2015 at 11:18 pm #

      Kind of you to leave us a comment then Kobby, we’d love to hear from you some more 🙂 Glad you’ve stayed with us on the journey and we hope to impress you further in the future!

  83. Kathy Dannel Vitcak
    May 21, 2015 at 9:32 pm #

    Congratulations and the very best of luck to your team as you move into bigger, better and even more exciting stages. Take all of us with you as you grow!


    • Nicole Kohler
      May 21, 2015 at 11:22 pm #

      Yes Kathy, we plan to take you all along for the journey! Just imagine everyone in a very big bus traveling down the road together, learning from one another along the way 🙂 Cheers!

  84. Dirk Jarzyna
    May 21, 2015 at 9:43 pm #

    Congrats. Good for you. Hopefully good for WooCommerce users as well. Maybe now you can spare some money to have a lawyer and accountant look into some urgent matters you kept ignoring so far (EU VAT for instance, which you are still doing wrong). I was beginning to loose my trust in you as a professional company, more and more you seemed like just a bunch of developers that put together some code of which you thought it was right instead of checking it against laws and regulations to make sure it is right. Hopefully Automattic will fix this.

  85. raison
    May 21, 2015 at 9:59 pm #

    Just amazing! As a business owner who works solely with Woo I am delighted. Woo and Automattic share ideals that we aspire to. Onwards and upwards! Congrats to the whole team for making this happen.

    • Nicole Kohler
      May 21, 2015 at 11:15 pm #

      We are delighted that you are delighted. 😀

  86. Josh Adams
    May 21, 2015 at 10:13 pm #

    This is awesome news!

    Well done guys, looking forward to seeing how Woo grows over the coming months and years. Use your Plugin on all of my ecommerce stores and love it.

    • Nicole Kohler
      May 21, 2015 at 11:13 pm #

      Thank you Josh, and we’re grateful for your support 🙂

  87. Harrison
    May 21, 2015 at 10:20 pm #

    I think both parties should discuss the possibility to create a built-in eCommerce feature that can be activated just like the “multisite”, converting WordPress into a powerful eCommerce platform. I would love to go to my wp-config.php file and add “define ( ‘WP_ALLOW_ECOMMERCE’, true ); “

    • Nicole Kohler
      May 21, 2015 at 11:11 pm #

      Interesting suggestion Harrison! We’ll keep you posted if we’re able to offer something like that in the future.

    • Max
      May 25, 2015 at 3:37 pm #

      define ( ‘WP_ALLOW_MULTISITE_ECOMMERCE’, true );

  88. Rocco
    May 21, 2015 at 11:11 pm #

    I hope this brings amazing benefits for WordPress users! 😉 Nice greetings from Vienna!

  89. Andrew
    May 21, 2015 at 11:15 pm #

    Wait is WooThemes sold or WooCommerce only? I’m REALLY hoping that Automattic will make a higher priority of WooBookings if they have control of that.

    • Nicole Kohler
      May 21, 2015 at 11:24 pm #

      It’s all of Woo Andrew! (Oh, that rhymed!) Apologies for any confusion along those lines.

      If you have any suggestions for Bookings and how our combined teams can improve it, please give us a shout, we’d love to know your thoughts.

  90. allmyhoney
    May 22, 2015 at 12:42 am #

    I have had the pleasure to be using woo products since the beginning of the journey and met alot of the great support team in the ticket department 🙂 always helpful, always responsive, always providing value. I want to say well done, and I hope this is just another small win in a bigger journey. Best of luck to the entire team.

    • Nicole Kohler
      May 22, 2015 at 2:48 pm #

      We appreciate your feedback and support so much! 🙂 Cheers!

  91. Gwyneth Llewelyn
    May 22, 2015 at 2:41 am #

    WooT! 🙂 And Woo-Hoo!

    Congratulations on joining Automattic! I definitely did not see this coming, even if there were some hints — like the way Woo almost always appears on every WordCamp on the planet, for instance — but this definitely is a very welcome surprise!

    Automattic is also to be praised for their vision, it’s really great to see that WordPress is moving in other directions — namely, more strongly in eCommerce — thanks to the amazing technology provided by you guys.

    Sure, everything needs improvements here and there. But having access to the resources of Automattic itself should definitely help out you guys 🙂

    The next steps will most certainly be interesting! Good luck, and all the best wishes for a wonderful fture together with Automattic!

    • Nicole Kohler
      May 22, 2015 at 2:49 pm #

      Thank you very much Gwyneth 🙂

      As far as WordCamps are concerned, even without Automattic’s backing, our distributed nature and desire to be a part of the WordPress community made those a priority for us. We look forward to popping up at even more in the future 😉

  92. Koemsiely
    May 22, 2015 at 4:22 am #

    Great information! It will be more easy for everyone who wants to make wesite with WordPress + E-Commerce.

  93. David Tan
    May 22, 2015 at 4:32 am #

    Way to go, Woo! Can’t wait to see what comes out from this merger. Good luck and keep rocking.

  94. Jen
    May 22, 2015 at 5:45 am #

    Excellent – I’m hopeful this means they can work towards improving the performance of WooCommerce for larger inventories / high sales volumes and deal with WP postmeta overhead.

  95. Robert van Boxtel
    May 22, 2015 at 10:10 am #

    This is a positive development, now make it the best web shop software ever!

    • Nicole Kohler
      May 22, 2015 at 5:47 pm #

      Isn’t it already Robert? 😉 Thanks, we’re always aiming to improve and will certainly continue to do so!

  96. Alexandre Ionoff
    May 22, 2015 at 11:10 am #

    Congratulations guys! Since the time I thought WC was one of the best WordPress plugins … I hope new features will emerge !

    • Nicole Kohler
      May 22, 2015 at 5:47 pm #

      Thank you Alexandre! Onward and upward 🙂

  97. gvanderriet
    May 22, 2015 at 7:19 pm #

    So proud of my ‘hometeam’. Still a proud S’African even though I now live in lovely California, USA. As an amateur designer and blogger Woo has been my go to source for themes, plugins, support, etc … for some years now. You ninjas provide a superior product and I’m thrilled that there’s more to come.

  98. seorules
    May 27, 2015 at 7:37 am #

    We have recently started using woocommerce and this is exciting to know the new opportunities opening doors for woo and us of course.
    all the best guys

  99. Steve
    May 27, 2015 at 7:22 pm #

    That sucks!
    I trust Woo – I don’t trust Automattic 🙁

    I’m glad the Woo team is excited about it, but I don’t feel this is good for the WordPress userbase as a whole. Sometimes having a different perspective is what is needed for further growth.

  100. Tam
    June 3, 2015 at 11:36 am #

    Wow, congratulations. WooCommerce get more powerful.


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