Ready to get started with Facebook for WooCommerce? Read on for the two powerful ways to grow your business.

1. Facebook Ads Extension: Facebook Connects Businesses with People

Marketing on Facebook helps your business build lasting relationships with people, find new customers and increase sales for your online store. With this Facebook ad extension, we make it easy to reach the people who matter to your business and track the results of your advertising across devices. This extension will help you:

Maximize your campaign performance

Set up the Facebook pixel to build your audience, optimize your ads for people likely to buy and reach people with relevant ads on Facebook after they’ve visited your website.

Find more customers

Connect your product catalog to automatically create carousel ads that showcase the products you sell and attract more shoppers to your website.

Generate sales among your website visitors

When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.

Measure the results of your ads

When you have the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.

Many online retailers have found success using the Facebook pixel:

The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook… Facebook is 100% the backbone of our customer acquisition efforts and it’s been made even better with the improved Facebook pixel — Ali Najafian, co-founder, Trendy Butler

What’s included?

Installing the Facebook pixel allows you to access the features below:

• Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales)
• Optimization: Show your ads to people most likely to take a specific action after clicking on them, like adding an item to their cart or making a purchase
• Remarketing: When people visit your website, reach them again and remind them of your business with a Facebook ad

2. Facebook Shops on Pages: Increase sales by creating an online Facebook store

Everyone’s doing it, so you probably should, too: sell to people where they spend their time: Facebook and Instagram.

With the Facebook shop section, we enable businesses to showcase their products and drive sales from their Facebook Business Page. If you don’t have one yet, it’s well worth setting up!

List your catalog

It takes just a click to send your entire catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop.

Merchandise your products

You can organize your products into collections and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook.

Mobile-friendly shopping

The Facebook shop section offers a beautiful shopping experience on all mobile devices, letting you showcase your products on any screen.

What’s included?

Facebook shop integration
The shop section is a tab you can add to your Facebook business Page that lets you display your products right on your Page. It’s ideal for merchants, retail and eCommerce advertisers who want to reach customers on Facebook.

Usage Instructions

1. Install Facebook for WooCommerce
2. Go to your WordPress Admin Dashboard
3. Go to: WooCommerce > Settings > Integrations
4. Choose Facebook for WooCommerce
5. Get Started

Need help? Visit Facebook’s Advertiser Help Center or reach out to Facebook via ads_extension_woocommerce@fb.com