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Facebook for WooCommerce

Developed by Facebook
see subscription options
Rated 3.32 out of 5 based on 25 customer ratings
(24 customer reviews)
A subscription enables access to the product, updates and support for one year from the date of purchase. Every site installation requires a subscription key.

Facebook for WooCommerce

25 reviews  |   Developed by Facebook

Ready to get started with Facebook for WooCommerce? Read on for the two powerful ways to grow your business.

1. Facebook Ads Extension: Facebook Connects Businesses with People

Marketing on Facebook helps your business build lasting relationships with people, find new customers and increase sales for your online store. With this Facebook ad extension, we make it easy to reach the people who matter to your business and track the results of your advertising across devices. This extension will help you:

Maximize your campaign performance

Set up the Facebook pixel to build your audience, optimize your ads for people likely to buy and reach people with relevant ads on Facebook after they’ve visited your website.

Find more customers

Connect your product catalog to automatically create carousel ads that showcase the products you sell and attract more shoppers to your website.

Generate sales among your website visitors

When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.

Measure the results of your ads

When you have the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.

Many online retailers have found success using the Facebook pixel:

The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook… Facebook is 100% the backbone of our customer acquisition efforts and it’s been made even better with the improved Facebook pixel — Ali Najafian, co-founder, Trendy Butler

What’s included?

Installing the Facebook pixel allows you to access the features below:

  • Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales)
  • Optimization: Show your ads to people most likely to take a specific action after clicking on them, like adding an item to their cart or making a purchase
  • Remarketing: When people visit your website, reach them again and remind them of your business with a Facebook ad

2. Facebook Shops on Pages: Increase sales by creating an online Facebook store

Everyone’s doing it, so you probably should, too: sell to people where they spend their time: Facebook and Instagram.

With the Facebook shop section, we enable businesses to showcase their products and drive sales from their Facebook Business Page. If you don’t have one yet, it’s well worth setting up!

List your catalog

It takes just a click to send your entire catalog to Facebook. Any changes made on your WooCommerce website are automatically synced with your Facebook shop.

Merchandise your products

You can organize your products into collections and even tag them in photos to improve visibility and highlight your best sellers on both Instagram and Facebook.

Mobile-friendly shopping

The Facebook shop section offers a beautiful shopping experience on all mobile devices, letting you showcase your products on any screen.

What’s included?

Facebook shop integration
The shop section is a tab you can add to your Facebook business Page that lets you display your products right on your Page. It’s ideal for merchants, retail and eCommerce advertisers who want to reach customers on Facebook.


Usage Instructions

  1. Install Facebook for WooCommerce
  2. Go to your WordPress Admin Dashboard
  3. Go to: WooCommerce > Settings > Integrations
  4. Choose Facebook for WooCommerce
  5. Get Started

Need help? If you’ve found a bug, view the Facebook Support on GitHub for guidelines on reporting issues, and file the bug in our GitHub repository so it’s visible to others and we can take action on it.

When filing a bug on GitHub, please search the previously closed issues first, as you may find a solution.

For more help with advertising, visit Facebook’s Advertiser Help Center.

Customer reviews

3.32 out of 5 stars - 25 reviews
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  1. nadiacamasymas

    nadiacamasymas rated

    What didn't you like about this product?

    The plugin is causing error 503 on my site. There is no way to contact support to ask about it and the documentation doesn't cover anything except how to book adverts with them.

    How could it be improved?

    Better customer support than at present.

    Was this review helpful?   (1) (0) Report review

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  2. stationcolab

    stationcolab rated

    What didn't you like about this product?

    Cannot change the pixel being used once it is installed! Accidentally created a pixel under my personal account page and not my business page. After removing and readding the plugin, it automatically reverts back to my personal account's pixel. Facebook has no fix for this. I now cannot use this pixel or run ads from my business page as everything for my businesses website is now linked to my personal pages pixel. What a disaster.

    How could it be improved?

    FIX IT. Why would you a) not allow someone to transfer a pixel, b) not allow someone to change a pixel on a website? Dumb.

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  3. Monika Moehrle

    Monika Moehrle rated

    What do you think about this product?

    Doesn't strip tags from title and doesn't process shortcodes in description

    How could it be improved?

    This plugin misses to strip tags from the title before upload and facebook displays tags. In addition no shortcodes are processed in the product description.

    Was this review helpful?   (3) (0) Report review

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  4. elizabethrichardson

    elizabethrichardson rated

    What is great about this product?

    Brilliant plugin - THANK YOU

    How could it be improved?

    I’ve read reviews about some people saying the plugin isn’t working properly but I am delighted with it. Sometimes you might need to resync all products if you’ve made changes that haven’t shown up yet on Facebook.

    I just followed the documentation on how to do that and all my new products are published perfectly. Greatly appreciated.

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  5. cassiphotography

    cassiphotography rated

    What didn't you like about this product?

    Terrible

    How could it be improved?

    I had to delete my entire page as my products wouldn’t sync, I couldn’t delete anything and it generally broke my page AND my site. Terrible. Do not use!!

    Was this review helpful?   (10) (0) Report review

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  6. samdobrow

    samdobrow rated

    What didn't you like about this product?

    Really does nothing easy or intuitively

    How could it be improved?

    This plug in is very confusing to use. Selecting and controlling which products display is a nightmare. Finding the controls in the WP dashboard is a treasure hunt. It has great potential but the developers know nothing of how WooCommerce and WordPress work.

    Was this review helpful?   (18) (0) Report review

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  7. cbrowncstats

    cbrowncstats rated

    What do you think about this product?

    Works but needs better documentation

    How could it be improved?

    After a hours scouring documentation/Facebook for info & hours connecting with support (no help) I’ve just discovered the GitHub issues list is the most helpful documentation of the intricacies of this plugin. Would be great if there was a way to only let it sync in-stock products.

    Was this review helpful?   (3) (0) Report review

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  8. Yeoh Kar Jin

    Yeoh Kar Jin rated

    What do you think about this product?

    Working plugin but limiting

    How could it be improved?

    This plugin works great in getting all my products from WC to FB shop. But there is this issue of its restrictive mapping of wc fields to fb shop product field. There is no way to change the mapping. For some of us, our description field may contain codes such as those added by Visual Composer [vc…] text. It picked that up and as a result all my product description in my fb page is filled with these codes which are unreadable to my customers. Whats worst, there is no way (or at least I can’t find any) to edit out those code at a later stage in fb. Also if you have variable products with different prices, the price shown on the main thumbnail may display the most expensive variant. There are no settings to change these too. Other than that, the plugin definitely did import all your products into your fb page with proper image shown and also everything is properly mapped with fb pixel automatically installed. I wish that they provide some extra settings for us users to choose which WC field we want to map to FB page and also the ability for us to choose the variant to display as the main thumbnail if the product is a variable product.

    Was this review helpful?   (13) (0) Report review

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  9. Hamutal W

    Hamutal W rated

    What didn't you like about this product?

    Doesn't work and has many bugs and problems. Support is hard to get. I have an open ticket for 22 days and the last response I got was 12 days ago.

    How could it be improved?

    Improve quality of development and testing and improve support.

    Was this review helpful?   (9) (1) Report review

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  10. Moonworks

    Moonworks rated

    What do you think about this product?

    Does a Great Job

    How could it be improved?

    I was worried about trying out this plugin after reading the reviews, but thought I’d give it a go.

    It all went through smoothly, and changes take a few minutes to go through, which is good.

    I read some reviews where users said it would show hidden products as well, but there is an option on each product on whether it is shown or not.

    The only reason I have given it 4 stars instead of 5, is that when I use a variation, it shows the price on Facebook as the highest price rather than from £xx or £xx-£xx.

    If you want to get your store out there more, then this plugin will definitely do it.

    Was this review helpful?   (3) (1) Report review

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  11. maximus697

    maximus697 rated

    What do you think about this product?

    Good plugin but it's missing 1 thing

    How could it be improved?

    It just misses a custom title for facebook

    Was this review helpful?   (1) (1) Report review

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  12. rzky

    rzky rated

    What is great about this product?

    Works great. My FB store is ready in seconds!

    How could it be improved?

    Very good extension. Essential for any ecommerce owners. Setup is fast and easy. My FB shop got created and synced in an instant.

    Was this review helpful?   (2) (3) Report review

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  13. Morten Jakobsen

    Morten Jakobsen rated

    What is great about this product?

    Very easy to use, and very easy to install. Looks very good in Facebook.

    How could it be improved?

    I have a 25 SITES Subscription, but can only syncronize with one Facebook site.
    It should be easy to make soo the product can go out to differet Facebook sites with the same pixel

    Was this review helpful?   (0) (0) Report review

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  14. uluponosurf

    uluponosurf rated

    What didn't you like about this product?

    It will export every variation of a product as a separate product to Facebook. Imagine what this does for size variations. You have several of the same product in the Facebook shop with no indication as to what size it is (or that it is for different sizes). You click the Buy button and you get taken to a cart with your mystery size preselected. This renders this plugin practically useless since it really is only effective for simple products.

    How could it be improved?

    Add a checkbox on the Facebook tab of the product page that sends only one variation to Facebook. Have the URL assigned to the Facebook Buy button be the Woocommerce product page rather than a cart page.

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  15. ayudaniwoo

    ayudaniwoo rated

    What is great about this product?

    Perfect. Easy to set up and works perfectly. Complete solution for sync your ecommerce with Facebook Shop.

    How could it be improved?

    Posibility to choose url for pay on website button. For example, add to cart is by defect, and will be a goog idea choose between this and product page.

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  16. Glenn Murray-Prior

    Glenn Murray-Prior rated

    What didn't you like about this product?

    Full of bugs. It breaks, stops working and then Facebook have no customer support at all. They use Github as their support and it's full of people spending their own time describing the same bugs individually. I've wasted a lot of time with this plugin. Woocommerce are great and have good customer support, Facebook is the opposite, with no support at all.

    How could it be improved?

    Facebook should just provide support. With real people, like other companies do. I see replies on Github telling people they will whitelist their site. So, these people on Github with admin rights to blacklist or whitelist pages, who are they? This seems like a phishing paradise, where people need technical help but don’t know who their chatting with.

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  17. orlandoryo

    orlandoryo rated

    What didn't you like about this product?

    Can't handle very well products with variations. For some reason, it imports the variation code into the description. This is not an issue for products without variants.

    How could it be improved?

    Besides fixing the obvious bugs, let us control the mapping used during import.

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  18. M Rusdi

    M Rusdi rated

    What is great about this product?

    Perfect

    How could it be improved?

    Thank you for a best plugin you have. Keep the best!

    Was this review helpful?   (0) (4) Report review

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  19. oivnor

    oivnor rated

    What do you think about this product?

    The product is good, but can certainly be improved. I operate online store with many variants, which meant that Facebook Shop took every variation to be made as a product.

    How could it be improved?

    – Ability to exclude certain categories
    – Categorize the items according to the WooCommerce quizzes
    – When using variants, main image should be the main image on Facebook

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  20. Lauri Minas

    Lauri Minas rated

    What do you think about this product?

    Would be better if a shop area appeared below my header. I don't like how Facebook continually tries to get you to buy ads.

    How could it be improved?

    Put a clear shop area below the top image.

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  21. imagesurgery

    imagesurgery rated

    What do you think about this product?

    I've changed my mind on this plug-in, it's not as bad as I first thought. The key for me was discovering that there is now a new section to edit my products visibility in facebook (who'd of thought it!) so now I've got control over images and text. I've also discovered that I can delete obsolete and draft products from the fb shop. All is pretty good now ; )

    How could it be improved?

    it seems ok for me at the moment

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  22. Janice Summers

    Janice Summers rated

    What do you think about this product?

    I have a simple need, display my products in Facebook with prices and a short description. I installed the plug in and it just took care of everything for me. It automatically updates my posts in FB. Works fine for me. Issues I have are with FB and not the plugin.

    How could it be improved?

    How could it be improved? In reading the reviews, I had no idea I could try to not post a product to the FB page. I just assumed it all went. So I need to try that to see how well it works. It would be nice if this was a simple check box option in WooCommerce Product page. I set up categories in FB which helps but is tedious. Plus customers can still see the ones I would not want to promote by simply looking at ALL of my products.

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  23. projectdareting

    projectdareting rated

    Easy to install. I wonder how well it does with the variable products. Thanks for developing this.

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  24. awnyaboam

    awnyaboam rated

    What is great about this product?

    Amazing integration

    How could it be improved?

    Just what I’ve been looking for and you can’t beat the price!!

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  25. bmoney974

    bmoney974 rated

    What is great about this product?

    So far working as advertised. The pixel is showing up in the google pixel helper and the show was ready on my fan page in just a few minutes. If anything changes I'll update my review.

    How could it be improved?

    Offer more features in the future but so far its doing what I need it to

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