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Unlock Snapchat's powerful tools for e-commerce businesses with Snap Pixel

Snapchat and WooCommerce have partnered to give you ad credits for your first campaign. Check out this special offer by following this link.

Get Snapchat Pixel for WooCommerce to track conversions, build retargeting audiences, and optimize campaigns toward results that matter most to your business.

Advertising on Snapchat helps you reach untapped audiences, find new customers, and increase your online sales. With this extension, you can add the Snapchat Pixel to your site in a few clicks.

With Snapchat Pixel for WooCommerce, you can:

  • Utilize our built-in Snapchat Pixel events to track when Snapchatters take meaningful actions on your website, such as view products, add items to their carts, and make a purchase. 
  • Create Custom Pixel Audiences to target high-intent audiences, like Snapchatters who recently visited your product pages. 
  • Access powerful tools for eCommerce that help you optimize campaigns to drive purchases, such as personalized, automated ad creation with Dynamic Ads.

Here’s how this extension helps you reach high-intent audiences and grow your business.

Measure the Impact of your Ad Campaigns

The Snap Pixel is a piece of JavaScript code that reliably sends key customer events from your store to Snapchat, and measures the impact of your campaigns across devices, so you can see how many Snapchatters take action on your website after seeing your ads. You can measure these goals beyond what happens during a single session, or on a single device.

Once you have the Snap Pixel set up, you can view reporting in Snapchat Ads Manager to understand conversions, sales, and revenue attributed to your ads.

Create Pixel Custom Audiences and Re-Engage Snapchatters

With the Snap Pixel, advertisers are able to reach a global audience and become a part of their everyday conversations through advanced audience targeting capabilities. 

Pixel Custom Audiences allow you to reach a group of high-intent individuals who have engaged directly with your brand in the past. You can also retarget Snapchatters that have already taken an action on your website and create Lookalike Audiences to reach Snapchatters with similar characteristics to your existing customers.

Automate Ad Creation with Dynamic Ads

Snapchat makes it simple to create compelling ads that drive online sales. For example, by leveraging catalogs and the Snap Pixel, Dynamic Ads allows you to create an engaging, personalized shopping experience on Snapchat. 

Dynamic Ads help you reach potential customers and retarget existing customers, showing Snapchatters personalized ads, built directly from your product catalog. These ads are tailored to Snapchatters based on their engagement with your brand. 

Why Snapchat Ads?

People use Snapchat to communicate with friends, build relationships, play, and learn. You can inspire action with full-screen digital ads that boost awareness, drive conversions, and generate real results for your business. 

Snapchatters are a unique, valuable audience that can’t be reached anywhere else. With Snapchat Ads, you can:

Reach a highly engaged audience

  • On average, 238 million use Snapchat every day¹
  • Our community spends an average of over 30 minutes on Snapchat every day²
  • Today, each Daily Active User opens Snapchat 30 times per day on average² 

Capture spending power of Millennial and Gen Z audiences

  • In the U.S., UK, France, Canada, and Australia, Snapchat reaches more 13-24 year-olds than either Facebook or Instagram³
  • Millennials and Gen Z have $1 trillion in direct spending power⁴

Snapchat offers a variety of tools built for eCommerce businesses, like the Snap Pixel, to help you reach and convert this valuable audience. 

Ready to get started?

Download Snapchat Pixel for WooCommerce, install it through your WordPress dashboard, and get connected in just a few steps! If you are new to advertising on Snapchat, be sure to check out a special offer from us by following this link.

  • Create your Snap Pixel: First, log in to your Ads Manager account, select “Snap Pixel” from the navigation, then select “Create my Snap Pixel.” For a step-by-step guide on how to create a Snap Pixel, watch this video.
  • Implement the Snap Pixel: After installing the Snap Pixel for WooCommerce extension, navigate to your “Integration Settings,” and copy-and-paste your Snap Pixel ID from Ads Manager into your Snap Pixel for WooCommerce extension. 
  • Validate your Snap Pixel: Use the Snap Pixel Helper to verify and troubleshoot Snap Pixel implementations. For a step-by-step guide on how to validate your Snap Pixel, watch this video.
  • Analyze Pixel data: To see your Pixel data in Ads Manager, click on “Snap Pixel” from the navigation. This gives you a view of the aggregate statistics and detailed dashboards from your Pixel Data. For a step-by-step guide on how to analyze your Pixel data, watch this video.

Need help? 

  • Check out the documentation to learn more about setting up and using Snapchat for WooCommerce.
  • For help with advertising on Snapchat, please visit Snapchat’s Business Help Center.
  • For specific questions, please reach out via our Chat support in Ads Manager. Instructions can be found here.

This slideshow requires JavaScript.

  1. Snap Inc. internal data Q2 2019 vs. Q2 2020. See Snap Inc. public filings with the SEC.
  2. Snap Inc. internal data Q1 2020. See Snap Inc. public filings with the SEC.
  3. Based on estimated reach data from Snap Ads Manager and Facebook Ads Manager as of April 19, 2020. Snap and Facebook use different definitions and methodologies for estimating advertising reach on their respective platforms. Given the point-in-time data and differing methodologies, this comparison is illustrative and subject to change. Estimated advertising reach, location, and age data are subject to limitations. 
See and for more details.
  4. Cassandra an Engine Company. Generational Spend Research Q4 ‘19.



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