Integrates Google Customer Reviews survey opt-in and the NEW Top Quality Store Widget allowing you to collect seller ratings after checkout and display your store's rating. Collect verified post‑purchase reviews, power your Store rating across Google, and strengthen your path to the Top Quality Store badge—no code required.
Integrate with Google’s Store Quality Program & Display the Top Quality Store Badge in your WooCommerce store.
This extension integrates the Google Customer Reviews opt‑in and website badge on WooCommerce. When customers opt in, Google emails a brief survey after delivery; their responses feed your Store rating, which can appear on Search & Shopping and help drive qualified traffic. Store ratings are also an input to Google’s Store Quality program, which may unlock the Top Quality Store badge for merchants that consistently deliver exceptional experiences.
The Google Customer Reviews badge is a useful tool for letting your users know what others think of their experiences on your site. By adding the badge to your website, you can lead to higher levels of engagement and bringing in more qualified shoppers to your site.
Google will display your Seller Rating in search and shopping ads.
Save time! No coding required to integrate your WooCommerce store with Google Merchant Center Customer Reviews.
Easy setup! Enter your Google Merchant ID and begin displaying the Google Reviews Badge on your site, and the Opt-In Survey pop-up on the Thank You page (immediately after checkout), and start collecting valuable reviews. Get a free Google Merchant ID here.
How does the Google Customer Reviews Program generate reviews?
Step 1: Customer Reviews Opt-In Survey Pop-up
Your shoppers will see this Customer Reviews Opt-In Window immediately after Checkout. In this pop-up Google asks for permission to send a one-minute survey to collect feedback on the shopping experience.
Your shoppers will see this Customer Reviews Opt-In Window immediately after Checkout.
Once your customers agree by clicking “Yes” they will see a confirmation of their opting in.
Customer Reviews Opt-In Survey Confirmation
Step 2: Your customers will then receive an email from the Google Customer Reviews Program
This email will ask your customer to review their shopping experience.
Google Customer Reviews Program will send an email to your customers asking them to review their shopping experience.
Step 3: Customers will be able to rate their experience and leave a review
Your customers will be able to rate their experience and write a review.
Once your customer leaves a review, they will see a confirmation page and the process will be complete.
How to Display your Google Store Quality Widget and Seller Rating on your site
Google Store Quality Widget (formerly Customer Reviews Ratings Badge) – DESKTOP
The “Top Quality Store” badge, which displays on your listings, improves customer confidence in buying products from your business
Google Store Quality Widget (formerly Customer Reviews Ratings Badge) – MOBILE
Top Quality Store Badge on Mobile
Clicking on the Top Quality Store Widget will open the “Store Quality” page by Google
To make sure that your Merchant Center account is fully functional, ensure that it has been verified and claimed.
Select Settings > Add-ons
Locate for Google Customer Reviews in the Discover tab.
To sign up, click on the “Set up“, or “Add” button.
More about about Google Customer Reviews here. Once you create your Google Merchant Center account, you can proceed to enable the Customer Reviews program:
Enable the Customer Reviews Program
Track your Reviews in Google Merchant Center
In order to use Google Customer Reviews, you’ll need to enable it in your Google Merchant Center account.
Google Merchant Center Customer Reviews dashboard
Top Quality Store eligibility is determined solely by Google using multiple quality signals; using this extension does not guarantee a badge.
To make a store Top Quality, Google asks businesses for data on certain experience categories when you shop, like shipping and returns policies, among others. Google also checks user ratings and the business’s website to measure its quality and accessibility. To estimate the expected quality of a shopping experience, Google considers all of that info together. The businesses with the highest ratings earn the Top Quality Store badge. You can find the badge on Google and the store’s website.
Frequently asked questions
Does this extension automatically get me the Top Quality Store designation?
By default, your “Store Quality” page will show how you compare to other merchants that sell within your category. If you sell across multiple categories, it will default to show how you compare against all stores.
This program will monitor the experience you provide in several areas, including:
For example, your Shipping category score will contain metric scores for your delivery time and shipping cost. For each metric in each category, you’ll be given a rating of “Low”, “Fair” , “Good”, “Great”, or “Exceptional” that will also determine your overall quality score. To earn the “Top Quality Store” badge, you must rank “Exceptional” in your overall quality score. Learn more about Top Quality Stores.
Note: You don’t need to rank “Exceptional” in each category to rank “Exceptional” in your overall quality score.
