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Joe Coffee Company

Joe Coffee Company are celebrating 15 years roasting and brewing their high-quality coffee in New York, NY.

Since opening for business as a singular, specialty coffee house on the corner of Waverly Place and Gay Street in Greenwich Village back in early 2003, Jonathan Rubinstein and his passionate team have launched a further 19 artisan cafés across two cities.

All of their single origin coffee is roasted in small batches by a team of expert roasters at a dedicated facility in Red Hook, Brooklyn.

An early pioneer of artisan coffee in New York, the Joe Coffee Company mission remains unchanged after 15 years: to serve excellent coffee with warm hospitality in every one of their communities.

This family-run company is enthusiastically dedicated to its craft, introducing home delivery and a monthly coffee subscription service – both whole beans or ground – in addition to to their bustling retail and wholesale program.

When the time came for Joe to create a digital home as forward-thinking and welcoming as their New York cafés, they turned to Oregon studio, Needmore Designs, for assistance.

“This site required customized product pages with a grind select dropdown option, as well as added details about the coffee. Each product features a delightful hover state with illustrations popping out from behind the product.”
– Needmore Designs

Founded in community, Joe Coffee retain a collective approach by offering a wide range of classes for both expert baristas and budding coffee enthusiasts alike. These public and private classes – as well as their ever-popular brew guides – teach practical, hands-on skills that empower customers with the confidence and ability to brew better coffee at home, in the office, or on the road.


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