Kath & Kim is an iconic Australian television series with worldwide popularity.
Created by comedians Jane Turner and Gina Riley, the show spanned four seasons, raking in viewers, winning awards, and breaking multiple ratings records along the way. A television movie and full-length film were later produced to widespread acclaim.
Fans quickly latched on to the alternative vocabulary and catchphrases used by the show’s characters. The enduring public interest and popularity of Kath & Kim has led to a merchandising industry, with customers purchasing from the show’s WooCommerce-powered store.
“It was extremely important that the overall user experience was in keeping and in theme with the Kath & Kim brand.”
“Our aim…was not only to promote online sales but also to build brand loyalty and engagement by incorporating a range of fun and interactive elements,” states Pink Panda Digital Studios. The team developed a custom meme generator for users to create and share their own show-related, as well as the Kath & Kim Quiz.
The mobile and tablet design of the store was carefully planned in order to drive merchandise sales as well as encourage audience engagement. “It was extremely important that the overall user experience was in keeping and in theme with the Kath & Kim brand.”
