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Jill Bourque’s many years as a performer in the independent theater scene allowed her to identify a need she knew had to be filled: empty seats were costing theaters and live performers.

To solve this problem, Jill created RushTix, a curated membership site for live performances and events. Through the site, Jill creates a connection between live event organisers (who need to fill seats) and curious event-goers (who are looking for an affordable way to regularly see live performances and events).

Using WooCommerce, she built a simple solution and has been growing her business ever since. Here’s how she created and grew “the Netflix you have to wear pants for.”