Turkey Merck create spooky, one-of-a-kind ceramic coffee mugs for horror fans.
Each handcrafted piece is made using the best stoneware and ceramic glazes available. This lengthy process involves hours of detailed craftsmanship, meaning no two mugs are ever exactly alike.
Due to extremely high demand, Turkey Merck announces release dates a week in advance of going on sale. “Mugs are released at specific times on the day… to provide customers with the best opportunity to purchase one,” says creator Kevin Merck. Site performance and customer experience are critical to their success, as each new design routinely sells out within an hour.
“It is always a very humbling experience when a collector chooses to purchase one of our mugs and we are forever grateful.”
Florida WooExperts, Bright Vessel, teamed up with Turkey Merck to perform an SEO audit and fix pre-existing issues ahead of a product launch. This resulted in a brand-new design and site build giveing Kevin improved control over each future release.
Various new and reusable templates have improve productivity by 500%. Website speed increased by 700%, thanks in part to a move to Amazon AWS Lightsail servers.
Website speed increased by 700%
Bright Vessel additionally took on the hefty challenge of importing past orders from three previous eCommerce frameworks. This allowed past customers continued access to their complete order history. To reward loyal collectors, they integrated a custom Klipfolio sales dashboard with the WooCommerce API to create a loyalty program with fine-tuned data.
“I love working with [Bright Vessel], especially on the go time,” enthuses Merck. “[They’re always available…when I need [them] which is huge compared to what I was going through with my past company.”