After the famous “five minutes install” screen everything changed. WordPress became a way to create better, intuitive, fast, and reliable websites for our clients. After jumping from one technology to another, creating vanilla HTML/CSS sites, or “rich-media” sites with Flash (does anyone still remembers that?), WordPress was such a delightful path to take. Years went by, and we found ourselves in the world of web templates. Or better, in WordPress themes, creating and selling them as a part of Envato Marketplace (once known as Theme Forest). Our main area of expertise was eCommerce-oriented WordPress themes, first with a promising WordPress plugin WP Ecommerce, but soon transferred to WooCommerce, which ended up in our main focus until today.