We’ve added native gifting functionality to WooCommerce Subscriptions, making it easier for your customers to purchase subscriptions as gifts for friends and family. This feature opens up a new customer acquisition channel by allowing your existing subscribers to introduce others to your products — making it easier to grow your recurring revenue through peer-to-peer distribution.
When customers gift a subscription, the recipient receives their own separate subscription account, turning gift recipients into potential long-term subscribers. This is particularly valuable for businesses selling memberships, digital services, or any subscription product that people love to share with others.
Navigate to WooCommerce > Settings > Subscriptions > Gifting to enable this feature. Simply toggle “Allow shoppers to gift a subscription” and customers will see gifting options on your product, cart, and checkout pages.
